nirron got their new product label by running a design contest:
We need an imaginative label design to serve as the foundation of our nonalcoholic cocktail brand.
Check out nirron's Product label contest…
Food & Drink
Lowtail Nonalcoholic Cocktail
Description of the product
Lowtail Libations (Despirited) is a non-alcoholic, natural, handcrafted, and low calorie beverage that mimics its alcoholic counterparts, but with hydration and without the hangover.
Description of the product target audience
Made for everyone. Whether someone is seeking to detox before they “retox,” is in some sort of recovery, wants to keep their fitness or diet goals, serves as the designated driver, and/or simply chooses not to drink alcohol, Lowtail offers the experience without the guilt or sacrifice.
We are looking for a label brand for Lowtail. At this time, we are looking for a label for our Moscow Mule mocktail. We'd like to incorporate our logo and some keywords if possible: hydration, low calorie, and made with real cane sugar. We are open to all designs and ideas, so long as the label is easy to read and stands out. We hope to contract the winner to design/format the label for our other flavors, which consist of: margarita, whiskey sour, Old Fashioned, and the Temptest (a play on a Dark & Stormy cocktail).
What to avoid
No. Let the creativity flow.
The label's dimensions are 4.75" x 6.5" for 8.4 oz cans.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
nirron collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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