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- We need an imaginative label design to serve as the foundation of our nonalcoholic cocktail brand.
nirron got their new product label by running a design contest:
by zarifa86We need an imaginative label design to serve as the foundation of our nonalcoholic cocktail brand.
Check out nirron's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
Lowtail Libations
Existing website
www.LowtailUSA.com
Product name
Lowtail Nonalcoholic Cocktail
The Brief
Description of the product
Lowtail Libations (Despirited) is a non-alcoholic, natural, handcrafted, and low calorie beverage that mimics its alcoholic counterparts, but with hydration and without the hangover.
Description of the product target audience
Made for everyone. Whether someone is seeking to detox before they “retox,” is in some sort of recovery, wants to keep their fitness or diet goals, serves as the designated driver, and/or simply chooses not to drink alcohol, Lowtail offers the experience without the guilt or sacrifice.
The Brief
Style attributes
The Brief
Design needs
We are looking for a label brand for Lowtail. At this time, we are looking for a label for our Moscow Mule mocktail. We'd like to incorporate our logo and some keywords if possible: hydration, low calorie, and made with real cane sugar. We are open to all designs and ideas, so long as the label is easy to read and stands out. We hope to contract the winner to design/format the label for our other flavors, which consist of: margarita, whiskey sour, Old Fashioned, and the Temptest (a play on a Dark & Stormy cocktail).
What to avoid
No. Let the creativity flow.
Package dimensions
The label's dimensions are 4.75" x 6.5" for 8.4 oz cans.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
nirron collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Exceptional designer! Great communications and very fair pricing for the talent!
nirronAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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