We need an iconic wine label that exudes elegance and luxury

Food & Drink

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Harmony

A beautiful wine with a beautiful design that tells a story.

Lifestyles consumers, wine lovers.

To create a wine label (front and back) for a wine brand called Harmony. There will be three different varietals. 1.) Cabernet Sauvignon, 2.) Blend 3.) Marselan. The Harmony design has to be consistent across all three varietals but a slight difference to denote the difference of each varietal. We like the design to be elegant, luxurious, modern, and clean. China market will be important for us and would like to incorporate three Chinese Characters (夏漠宁). 夏 (xia) summer. 漠 (mo) desert. 宁 (ning) tranquility, peaceful. Phonetically the three put together sounds like Harmony. c. Characters cannot overpower Harmony (English text). Chinese characters Meant to only accent or embedded in the design. It's there but not noticeably. The first vintages will be 2018. Wanted to add one additional challenge is to see whether possible to incorporate two elements 1) the Gobi Desert and 2) the lush green of the winery into the design. The interweaving of different accords from the natural environment of intense heat, cold, and wind into a single narrative for the grapes to blossom into a beautiful single narrative; Harmony Wines. Color and font: anything that speaks elegance, simplicity, modern, clean, and luxury The back label will be a simple story about the wine, the origins, but we're still in draft mode. We expect to have no more than 400 characters with spaces and just need to save that room when we complete our storyline.

All work needs to be original work. Ideally no stock images.

Using Bordeaux wine bottles so the maximum height for the front label will be 6.5 Inches. The typical standard wine label is 3.5 x 4 in but you have the liberty to play within the dimensions of Bordeaux wine bottle size.