Quality small batch ice cream in a jar.. We decided to use a jar to stand apart from the rest of the ice cream shops using plastic or paper.
Description of the product target audience
Target market is 18-50 years old with disposable income and a desire for small batch handcrafted goods. Those who love to shop and support local. We are a high end ice cream shop with superior quality and we want that to show in our label. We are on trend and appeal to the hipster and trendy crowd.
A striking label that immediately grabs you and the reaction is "wow what is that?" I want the ice cream labels to incorporate the flavour and put an emphasis on that. The flavours for the jars are Mini d's, Cookie Smash Up, Salted Maple Pecan, Strawberry Shorti, Mint To Be, Bubble Yum, Monkey Biz.