jj4 got their new product label by running a design contest:
Hipster product design for organic refreshing drink!
Check out jj4's Product label contest…
Food & Drink
UFB URBAN FOOD AND BEVERAGE GMBH
MIIND - REFRESHING DRINK
Description of the product
MIIND is an Austrian refreshing drink. For the introduction of new organic flavors (Dandelion-Pear & Grape-Mint) in the so called URBAN DRINKS shelf in supermarkets in Austria, MIIND wants to relaunch its product design. MIIND needs a new and 100% relaunched product design for cans. The new product design of MIIND should be a complete relaunch. Only the logo should remain the same, while the old design of the cans shall be changed completely.
Description of the product target audience
Target group for the new product design are young customers with an urban, hipster lifestyle, who are seeking for new trend products. While the existing product designs is more attractive to men, the new product design should also attract female customers. With the relaunched product design of MIIND's cans will be sold through in the URBAN DRINK SHELF.
WE WANT A COMPLETE RELAUNCH OF THE PRODUCT DESIGN. THE OLD PRODUCT DESIGN OF MIIND SHALL BE CHANGED COMPLETELY. We need a design for a 250ml can. The relaunched product design will be used for an organic product line, with the following new flavor: + Dandelion-Pear (100% organic) The ingredients (Dandelion-Pear) may be illustrated on the product design. The product design shall illustrate that the new product line is 100% organic. While the product design shall be relaunched 100%, the logo shall remain the same. The diamond shall be part of the logo, but in a smaller version or in a more illustrated way. The following brands are examples of brands with a product design we like: + https://www.or-tea.com + https://oel-berlin.de + https://www.fritz-kola.de + https://www.belvoirfruitfarms.com We especially like the product design of the Belvoir Fruit Farms product design of the Belvoir can (for raspberry and elderflower lemonade). You can find the product design of the Belvoir can attached. This Belvoir can (for raspberry and elderflower lemonade) is our role model, for the new product design for the MIIND refreshing drink we are seeking for. For the refreshing drink MIIND, we would like to have a product design which is similar to the Belvoir can, which however should integrate in the product design the special ingredients (Dandelion-Pear) of the new MIIND product line. We would like to hav We need a product design for (I) a 250ml can (slim). You can find the 250ml can (slim) attached. The template for the 250ml slim can label with the exact measures (130x166mm) can also be found attached.
What to avoid
Do NOT use the old product design!
250ml slim can measures: 130x166mm (For details have a look at the attached can label template.)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jj4 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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