Farming for a Purpose
The Michigan Craft Salsa Story
Michigan Craft Salsa is not just another salsa company. Michigan
Craft Salsa is a movement.
A movement emphasizing the importance of sustainability, healthy
growing, and good ol’ fashioned hard work. Michigan Craft Salsa is
the brainchild of entrepreneurs, Chris Setser and Brian Beadle. With a
shared interest in the outdoors, gardening, and overall health, they
aimed to find a quality product to bring to market that used their
combined talents and their love for the state of Michigan. After
sharing a dish of Chris’s mothers famous salsa, the two almost never
realized the idea was literally sitting under both of their noses. The
light bulb ignited and Michigan Craft Salsa was born! The idea began
to consume nearly every thought process and conversation between the
partners. Knowing there was a hole in the market for a unique product
such as this, the duo realized the idea must be brought to fruition.
With friends and family questioning their sanity, Chris and Brian
never batted an eyelash as they began tilling and hand planting nearly
an acre of land in some of the most fertile grounds on earth, the
local rich soils of beautiful Mid-Michigan. Long days, early mornings,
and late nights were not enough to deter Chris, Brian, and Tully (a 12
year old flat coated retriever, the mascot of Pure Michigan Salsa, and
one of the most loving, loyal pups to ever walk the earth). Failure
was not an option. This wasn’t just a sala company, it was the very
first ‘Craft Salsa’ with purpose. With every consumer purchase,
Michigan Craft Salsa is pledging to donate 5% of the profits toward
local organizations supporting organic growing and clean farming.
Using solely homegrown and handpicked ingredients, Michigan Craft
Salsa hopes to please palates across America while raising awareness
to the importance of local business, and farming for a purpose rather
than a profit.
Look for us on the shelves of your local markets this fall!
-PURE Michigan Salsa,
Michigan Craft Salsa is targeting the upper end of the salsa market
with prices from $5.99-$6.99. Our target market is 25-55 and over
middle to upper income families. it will be sitting on the shelves of
Whole-foods and other upper echelon grocers.