Joyfulbelly got their new product label by running a design contest:
Help the World, Submit Your Design for Joyful Belly Ayurveda
Check out Joyfulbelly's Product label contest…
Food & Drink
We help people heal follow their Ayurvedic diet. We took a complicated subject and made it simple, fun and easy. We specialize in weight loss and digestive disorders. We have thousands of recipes and articles online to inspire people to eat more healthfully. We teach people how to experience food and its medicine. Target audience is women 35-55 years old. Notes about theme: Brand values are joyful, simple, tactile, fun and familiar. Images should be colorful, bright, cheery, enthusiastic, fun, sharp symbols of cleanliness, acumen, joy, purity and wholesomeness. Joyful Belly is about food that makes you happy. Healthy food is more tasty, zesty, fresh & vital. Health is contagious when it's tasty. Tasty food creates the enthusiasm and motivation people need to heal the world. Mission: Joyful Belly aims to restore the wholesomeness of every individual. It is more important to help our clients become successful as a person than to cure a specific disease. Medicine should be clean, clear, accurate, and well-researched to be trustworthy to a public skeptical of health hoaxes. This image of truth, clarity & credibility must be projected.
What's your vision?
We're looking for an attractive label for promoting our product in health food stores, on our website, in yoga studios, you name it! Here's the product: http://www.joyfulbelly.com/Ayurveda/product/Cumin-Coriander-Fennel-Tea/538. The label will be used a template that we will replicate for a variety of our products. We'll be looking to re-hire you later for these other products. We currently sell this tea in 8 x 5 foil bags (attached below). Your design should include a front and back panel with information such as, "Cumin, Coriander and Fennel Tea is one of Ayurveda's most famous formulas for revitalizing your circulation, detoxification, and flushing excess water retention," and "Discover the art of self-healing through Ayurveda." The label should include the graphics for the teas properties (for CCF this is the V,P,K,Light,Clear,Pungent buttons); Add a soundbite such as "Naturally Delicious". We'll need usage instructions: (1tsp brewed in hot water 3-4 minutes or as directed by your practitioner). Also ingredients (Cumin Seed, Coriander Seed, Fennel Seed). Also, a note about Joyful Belly, "Joyful Belly is the largest information provider for Ayurveda online, with over 1,000 recipes for every body type;" Logo - the peach, slogan - "Improve Your Health with Food"; Our website (http://www.joyfulbelly.com); Phone (828-348-4880); and email (firstname.lastname@example.org); Room for scannable UPC code. Please suggest any other information from your experience that should be included as part of your submission. Thank you for your genius help!
Rishi Tea has a professional, elegant feeling, purity and simplicity that captures what we're looking for at Joyful Belly. http://www.rishi-tea.com/?siteID=ZHjxNzRPR_k-HztIvgYmjOa5Ps4gFaw.qA Here's a link to Gaia Herbs, which has a herbal medicinal, clean clinical feel to it: http://www.gaiaherbs.com/products/by_line/59/ Here's Yogi Teas which have a more homey, comfy, warm and welcoming feeling to them, like some chicken soup or something: http://shop.yogiproducts.com/?gclid=CPLCsPSD1bkCFQua4AodUh8Axg Celestial Seasonings is very bright and busy in contrast to the general tea aesthetic trend seems to be moving towards a minimalist, clean, Asian type of feel. Here is Celestial Seasonings: http://www.celestialseasonings.com/ Twinings Tea has a similar shape to the Joyful Belly logo (a big oval): Could take ideas form that: http://www.twiningsusashop.com/?ggle=twinings+teas
$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Joyfulbelly collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
Men and Women - ages 25 to 60 yrs old. Health and well being enthusiasts