This new design will be an upgrade on the current label (see attachement “Capilla Real - current product photo.jpg” and “Current Label - 2008 and changes to be made.pdf”)
The bottle shape is also changed:
from the current cylindrical shape (same shoulder and bottom diameter)
to conical shape ( larger shoulder diameter than bottom diameter, see attached “Capilla Real - NEW bottle.jpg” and “Capilla Real - NEW bottle – drawing.pdf”).
The brand name:
changes from “Capilla del Fraile” to “Capilla Real” (means: Royal Chapel).
We would like to combine the front and back label into 1-piece LARGE label ( no larger than 150 (Width) *140 (Height) mm ).
The new label is preferred to have a not regular shape (rectangular is a regular shape), as you can appreciate this on the current label.
Since it is an upgrade on the current design, it is VERY IMPORTANT that our current customers can EASILY associate the new label with the current one. But don’t use the same shape/design.
Logo: you can use the attached “Current fleur-de-lis.ai” or adopt it according to your ideas/needs. It SHOULD BE in foiled golden colour.
We would like to see a blue colour or background somewhere on the label.
Don’t forget that there are texts (see “Capilla Real text.docx”), geographic indication logo (see “Vino de la Tierra de Castilla.ai”), volume and alcohol % to be included on the label.
We appreciate your creative ideas, and, good luck!
p.s. below is a summary of the attachements:
Capilla Real - current product photo 2008.jpg
Capilla Real - current product photo 2009.jpg
Current Label - 2008 and changes to be made.pdf
Capilla Real - NEW bottle.jpg
Capilla Real - NEW bottle – drawing.pdf
Geographic indication logo:
Vino de la Tierra de Castilla.ai
Text content to be included in the label:
Capilla Real text.docx