Develop a label for a new hip & joint chewable tablet for dogs that will be part of a complete pet health supplement line to be sold through multiple online channels. The label will be enjoyable for the customer to read and provide her with an understanding of what is in the product and how it will help her dog. The overall label concept needs to be able to be adjusted for other Vetgarden dog health products (e.g., Alaskan Salmon Fish Oil, Skin and Coat Chews for Dogs, Digestive Probiotic Chews for Dogs and others).
Label Format: A standard white gloss label that will be applied to a white round vitamin bottle (http://www.sks-bottle.com/340c/fin37.html) with a white cap.
Label Size: 5.75” width x 2.25” height (full bleed)
Description of target audience: The target audiences are female dog owners who are the average age of 24-34. She doesn’t have extensive knowledge of dog supplements but knows the key ingredients to look for. She is someone who wants a fun and tasty product for her dog but also knows why she is truly considering the purchase, for his health. She wants a product that she can trust; ie veterinarian approved and has the right key ingredients.
Front label message objectives:
Hierarchy of copy messages - We want 25% of weight on the front of the label allocated to the company’s logo and 25% allocated to the product name. 20% of the label should be allocated to the key ingredients (Glucosamine, Chondroitin, MSM) and the rest of the front is for visual design and additional content.
Visuals: Simple, simple, simple – health imagery such as a joint icon or a medical cross (as seen in the white in our logo icon). We most appreciate the Method household product company’s style, color scheme, and design (see at http://www.methodhome.com).
Accent Color: For the Hip and Joint Health Chewable Tablets, use the same blue color that is highlighted in our logo (HTML Color Code: 4a90f8; RGB Code is R: 74, G: 144, B: 248).
See the full creative brief in the attachment.