vapeandjuiceuk got their new product label by running a design contest:
Help improve an Eliquid brand's packaging
Check out vapeandjuiceuk's Product label contest…
Food & Drink
The Kraken Eliquid 'The Purple'
Description of the product
We produce an eliquid with a range of flavours named simply by a colour. Such as 'The Purple' etc. This range currently is branded similar to a gothic, historic naval style. We are looking for a product label that is more vibrant, uses neons or foil colours to appear a little more animated. We do not want to see copycat freepik icons. We want unique or custom illustration
Description of the product target audience
Vapers Males Aged 25-45 - UK We have an eliquid brand known as The Kraken that is a successful liquid and it is time it saw an upgrade in how it appears. We are keen to utilise some custom illustration but keep an otherwise bold yet minimal and still fun look to the product. The theme we would like to go for is Captain Pugwash, meets emoji octopus. We have some ideas in our head but we have attached our existing design also. The green and the red boxes. Neither of them stand out enough and neither of them even say the brand name. We are open to ideas to seeing how someone can bring those boxes or a potential box to life, that stands out on the shelf.
A product label, that uses animated style graphics, is leaning on the fun side and the label can be largely minimal in terms of what is on there. We are thinking a little pirate ship with the brand name 'The Kraken' should be toward the bottom right of the label, and a Kraken/Octopus splashing into the sea toward the top left. The flavour name can be written similar to the font used on maps to denote the seas. THE PURPLE for example in this flavour version, could be made to look like a sea name. I have attached two images of what the existing packaging looks like and one that is more like a style we want to aim for. 'Flavour Guy'
What to avoid
If the designers want to improve on the existing style, then we need it to stand out.
Label is 125 mm width x 75 mm height
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
vapeandjuiceuk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I needed help redesigning my website and teaming up with V was the perfect choice. She understood what I was looking for and it was super easy to communicate with her. Thank you!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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