How Boebarnett started their product label journey
Who are you known as?
Denali Brewing Company
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a microbrewery in Alaska that brews a wide variety of large and small batch ales and lagers. We sell direct to customers through our pub and tasting room, as well as to wholesalers and other retailers.
What inspires you and how do you envision the design for your business?
We are beginning production of a series of limited, brewed-one-time beers. They will be packaged in 750ml Belgian style bottles and finished with a "cork and crown" finish (i.e. fancy beers!). The name of the series is the Flag Stop Series, named after the fact that the Alaska Railroad offers one of the last (if not the last) flag stop service available in the US. Flag stop service means that folks can actually stand next to the track, wave down the train, and hop on board. The train then drops them off at remote locations throughout the state. Believe it or not, this is how a number of Alaskans get to and from their homes. This is especially true of folks in and around the Talkeetna area, which is where we are located. All beers will share a common label, with only the name of the beer changing from brew to brew. We would like the label to have an old-timey, antique train feel; however, we have been denied permission by the Alaska Railroad to feature any of their logos, images, etc. as they have a strict no alcohol policy with regards to the use of company material in advertising. Each bottle will feature two labels, a front and back. The front label is 3.25" x 3.82", the back is 2.50" x 3.82". The front label needs to include a government warning statement. I have attached a sample of a previous label we have used for another beer to give an idea. Thank you.