alan NS got their new product label by running a design contest:
Help Us Create the Best Packaging For an Alcohol Seltzer - All Styles Welcome
Check out alan NS's Product label contest…
Food & Drink
August Wine Group
Description of the product
We will soon be launching a new alcoholic seltzer in a can. It will be 5% alc and will go up against large fast growing competitors like White Claw, Truly and Bud Light Seltzer. In order to compete with these much larger brands we need packaging that really pops and stands out from the competition. With the brand name being 5PM our thought is there is a lot of room for design ideas. We would prefer the design to skew just a little bit male but the consumers are likely to be 60/40 men/women. The graphics should be fun and compelling when standing 4 feet from the package. For the initial design we will look at the can being a lime flavor, it will be a 12oz can. The consumer needs to very quickly understand the flavor and it can not be difficult to see within the design.
Description of the product target audience
College educated, 21-39, living in urban and suburban communities. Slightly more men than women
12oz can with the brand name 5PM and with a lime flavor. It should be modern but within that we are open to a huge variety of design styles from fun and frivolous to steam punk to surrealism to pop art.
What to avoid
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Joe always does high quality work - He has worked with our brand for over a year now and we always come to him first for anything that we need. He comes highly recommended. You won't find a better designer
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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