This is a Krill Oil used to help lubricate & protect joints. It also helps improve cardiovascular health, help their skin & coat, help with allergies. Krill oil is also very beneficial for helping with conditions from arthritis.
Description of the product target audience
While anyone can use Krill Oil, we are targeting bird hunting dogs specifically. Breeds of hunting dogs include labrador retrievers, English Setters, German Shorthair Pointers, & English Pointers to name a few. Our demographic hunts for ducks, pheasant, grouse, & quail.
The tagline for our company is "Maintaining Alpha Status". Our primary mission is to delivery nutritional information & products to help hunting dogs remain healthy & active for as long as possible.
We're looking for a label for our Krill Oil supplement that is simple & speaks to our audience immediately. We want them to think "that is for me & my dog" even before reading more about it.
Ideally this design would have one main concept, and be easily transitioned to other products while retaining the same overall look. A good example of this same type of packaging is Zhou Nutrition: https://www.amazon.com/s/ref
Label should be clean, simplistic, and iconic. We want to be recognized immediately online & on store shelves. We will be using this same design for 3 different products. The first is the "Krill Oil with Tumeric", the second is a joint supplement called "Free Range", and the third is a post-hunt recovery supplement called "Resurgence"
What to avoid
I've attached the Alpha Dog Branding guide for color schemes. One thing to note is that this includes our old logo, so you will want to make sure you use the "Proud Dog Logo" attached.