Dereknordstrom got their new product label by running a design contest:
Hawk Tail Ale Can Design
Check out Dereknordstrom's Product label contest…
Food & Drink
Hawk Tail Brewery
Hawk Tail Ale
Description of the product
Summer Ale, Rye Milk Stout, Double IPA, Scottish Ale
Description of the product target audience
Craft beer enthusiasts.
355mL aluminum can beer label. Minimalist light coloured or white design with pen and ink drawings.
What to avoid
Keep it classy.
standard 355mL beer can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Dereknordstrom collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Designed men and women looking for outstanding quality and value priced for families of average income, sold in the USA
21 or older
Target audience are people that know and understand what craft coffee is and look for quality. No exclusions related to
Designed for men and women looking for outstanding quality and value priced for families of average income, sold in the
This cocktail is typically ordered by women between 25 - 50 years of age in a higher socio-economic bracket who apprecia
18-40yo chocolate aficionados who understand the better tasting chocolates. Upper class affluent households consumers.