James McEntee got their new product label by running a design contest:
[GUARANTEED] Iron Pear Brewery - bold, precise labels for a UK nanobrewery
Check out James McEntee's Product label contest…
Food & Drink
One man operation producing craft beer in small batches. The brewery is based in a hanger called Iron Pear Tree, hence the name. The brewery is not my job more of hobby so I focus on top quality ingredients and small batch production rather than profit. With that in mind my target audience is myself! I'm a young (25) doctor who, aside from brewing, has a passion for flying. UK based
What's your vision?
A label for beer bottles. I am looking for a 'generic' label that can easily be adapted to each different beer so any Iron Pear beer will be easily identifiable. Aside from the name being different I have considered having a different colour label for each beer so designs would have to take that into account or think of a better idea to allow strong brand continuity while allowing each beer to be different. I have 10 different coloured caps available (attached file for rough colours). The label ideally includes: Logo Beer name Space for grain, hop and yeast specifics e.g. (to include the follow text but not necessarily the same format) --Grain – Pilsner, Maris Otter, 60L Crystal, Melanoiden --Hops – Nelson Sauvin, Simcoe, Mosaic, Amarillo --Yeast – Wyeast 1056 ABV %age (e.g. 4.6% ) Volume Space for a 'bottled on' date Desirable but not vital: Space for a brief description of the beer (15-20 words) e.g. --Brewed with the finest NZ hops this spicy saison pairs well with any main course. --QR Code I only want one label, no smaller label around the neck, no separate back and front labels. There is no need for a bar code
General ideas: Aside from brewing beer I am a doctor and a pilot. These don't need to be incorporated into the design but it might help with ideas. If you have to pick one choose flying. Attached is a picture of Bücker Jungmeister which is the aircraft you should choose if you want to include an aeroplane in the design. In general I'd prefer a limited colour palate with a variety of different fonts. Images should be bold/precise rather than intricate/grungy. Beer Names They are always 2 words but there is no link between them e.g. Hail's Pale Final Sprint One Wey Logo I have one idea for the logo attached as the original sketch and a very rough vector mock up. I like the rough idea but it lacks finesse at the moment and looks a bit like I did it in Word! Bottle size Primarily 330ml and 500ml bottle. However some beers may be bottled in 750ml champagne bottles. Comparisons to existing labels: Bad example 1 (cockerel)- too cluttered Bad example 2 (trophy)- not easily adapted to new beers Good examples - rush river, saint archer, brewdog, Dodd's Gin letterpress BBNo. labels don't have enough information but I like the aesthetic
£189 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
James McEntee collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
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