Groove. The most colorful and serious.. wine spritzer ever.

Food & Drink

Groove

Groove Spritzer

Groove is a drink, a “Spritzer flavored based on Portuguese wine”, the first produced in Portugal, in a glass bottle (33cl transparent beer bottle), it is a semi-light and light drink (with a reduced alcohol content of 5.5%). White (Lemon and Ginger) and Rosé (Red Fruits) with natural aromas. The bottom of the (2) white version (that is why the greens and blues colors.) bottle will be light yellow. The bottom of the (1) Rose version bottle will be light pink / reddish. >>>Please focus on one bottle. I understand the second bottle is not part of the scope of the contest and it will be done in 1-1. The product must have a label attached to the top of the bottle. Like the example of the blue bottle of Strongblow. And also a back label.

The idea will be consumption on the beach, in the countryside, at a summer festival, or on a terrace or rooftop with friends this will be a joyful choice for a moment that will be kept. A drink to share, appealing to sensations, new experiences, getting out of the box…. Who are we going to communicate with? The targets of our communication, are men or women, students or workers, aged between 18 and 45 years old, who have an “open mind”, open to new styles of consumption, concerned with health, sustainability, are Experimenters / curious to lifestyles.

The name of the product has to work separately from the bottle. So work on a nice lettering. It will be used in various advertising media. Such as billboards, personalized cars, personalized walls, condoms, among other supports. We want Groove, despite being a musical style, that has no connection to music. But a new lifestyle. With this, we intend Groove to be a new verb. Completely disassociated from its popular meaning.

We want Groove, despite being a musical style, that has no connection to music.

Normal size of a beer bottle label.