sukhoman2618 got their new product label by running a design contest:
GoodLife Ice Tea
Check out sukhoman2618's Product label contest…
Food & Drink
Other color requirements
please use bright vibrant colours
GoodLife Ice Tea
Description of the product
GoodLife Ice Tea is refreshing beverage catered towards young adults. It comes in three different flavours. Lemon, Lemon Ginger and Zobo ginger.
Description of the product target audience
Young Adults in the age group of 18-25 years old.
We want to design label for the three variants under the brand GoodLife Ice Tea. It will be a tetra pak design with a cap on the top.There will be one master label design for the brand GoodLife Ice tea which will be adapted to the three different flavors (Lemon, Lemon Ginger and Zobo Ginger). The different elements to be included in the design are as follows: 1) GoodLife logo to stand alone at the top.(Preferbaly from the edge of the pack) 2) Ice tea logo comes under GoodLife in a specific font 3) The flavor variant name comes under the Ice tea logo. 4) Use of imagery/ different color fill/ to differentiate each of the different flavours (Lemon/lemon ginger/zobo ginger). For e.g. using images for lemon, ginger and zobo respectively 5) Use of splashes/ fluid imagery to ensure consumers that it is an refreshing iced tea product. 6) All 3 variants should look like from the same family differentiated by the flavor . 7) The flavor should come out clearly from the pack (even if the consumer is not reading the label, just by looking at the imagery he understands it is a lemon based iced tea or lemon ginger based iced tea or hibiscus based iced tea. 8) Use of bright patterns is encouraged.
What to avoid
Avoid making the label look too cluttered. Avoid using pastels or soft colour. Use of bright colours/ bold patterns is encouraged. The packaging should look lively, refreshing, bold yet minimilastic. Please look at some of the references.
It is going to be tetra pack (Brick pack) with cap on the side. Please refer to the pack image tetra pak for exact pack size and shape.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
sukhoman2618 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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