FD Eric got their new product label by running a design contest:
The Freshest Dressing on the Market Needs a New Look!
Check out FD Eric's Product label contest…
Food & Drink
Fresh Dress produces healthy, premium salad dressings, made from only fresh ingredients, and will soon be available in the refrigerated section of fine grocery stores.
What's your vision?
Fresh Dress requires an attractive, eye-catching label that portrays the grade A quality dressing and justifies the slightly higher price tag.We are thinking about a clean look with a sophisticated feeling. We want potential customers to instantly recognize the health benefits (low carbs, no sugar,etc.), freshness factor (no preservatives or dried ingredients) and the surprisingly full flavor great taste. One of our biggest selling points is that this is wholesome cooking, it feels like it is something that would come out of your mothers kitchen, not something that you buy in the local grocery store. This company is not afraid of flavor, our product is full of it! We currently have four flavors and we are looking for a similar look for each flavor with either a color change for each one or a different graphic with a logo that will run throughout all four dressings. Our current popular flavors include: Green Goddess Lemon Garlic Creamy Caesar Raspberry Vinaigrette
-Our first concern is the layout, colors, and fonts. We would like the layout to be uniform throughout the product line. Obviously color and text will vary from flavor to flavor. -Keep in mind we need to leave room for Nutrition Facts, Ingredients, Bar Code and company address on the back side of the label. We will provide this information. -Our bottle is already a predetermined 12oz bottle. Please see attachment for bottle image. -Designers can search other refrigerated dressings for comparative reference. -We are a Canadian company and all designs require bilingual English and French. We will provide the text. -We would like to see one flavor of your choice (from list above) presented in this contest.The contest winner will have the opportunity for additional work designing the other flavors. As well, we are expecting to launch 12 more flavors in the upcoming year and will require additional designing. To clarify, we are looking for a designer who will create a logo that will be present on all our products as well as a label for one of the above flavors of dressing. Looking forward to seeing all the great ideas from the talented designers out there! We have added a file called (Fresh Dress 12oz Bottle) this is the bottle you have to work with. We have also uploaded some other design packages just to give you a feel for some of the design styles we like hope this helps.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
FD Eric collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Martis is very talented and gets the needs of the clients very well. He doesn't need much explaining. To be able to make his work more effective he can see if a structured approach to timelines or setting expectations of how long something may take, may help him with his projects. I enjoy working with him and will work with him again if the need arises!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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