A party in your mouth! Hoppy, not bitter. Juicy, floral and a strong citrus flavor. ABV is 6.8% ALC./VOL. This must be on the design.
Description of the product target audience
Craft beer drinkers male and female age 25-45. Philadelphia, PA region of the Northeast US. Appeals to all income levels.
A 16 oz aluminum craft beer can label that is 4" x 7" rectangle. We want something fresh that stands out on the crowded shelf, yet maintains a clean and sleek look without being busy or over-crowded. The can label is required by law to contain the following information:
India Pale Ale
Net Contents 16 oz
We like our bridge logo and might want to have it included in the design as a background or watermark as demonstrated in our can design that was submitted. The side of the label should contain the UPC, government warning and Independent Craft seal (also submitted). This should be laid out vertically on either end of the label. On the opposite end, it should say "Brewed and packaged by Manayunk Brewing Company. Philadelphia, PA." This area should also include the recycling earth image, the words "UNFILTERED. KEEP REFRIGERATED" and the package size (i.e. 16 oz). The center of the label should be some sort of image that represents the brand (i.e. party hat, confetti, etc). The fonts should be easily read but not too large. We are not sure where or how, but our logo and/or MANAYUNK should be on the label and should be noticeable. It should also say somewhere, "The Place Where We Drink" as this is the loose translation for the word Manayunk in the Lenape Indian language.