montana_aromantic got their new product label by running a design contest:
Fresh new label design for established Natural Skincare company
Check out montana_aromantic's Product label contest…
Cosmetics & Beauty
We have a numerous range of products including essential oils, carrier oils, botanical extracts, clays and waxes. We are looking for one label design that can be used for any of the ranges to keep the brand identity. The name of the product will change so the label design has to work across our entire range. For the purpose of the contest you can use an essential oil that we sell called Lavender, High Altitude (Organic). The label needs to have the Soil Association COSMOS Certified label on it, as you can see in the images we've provide with the brief.
Description of the product
Most of our raw ingredients/products are natural or organic. Many can be used as a stand-alone product but are predominantly used as an ingredient to create a finished cosmetic product such as a cream, lotion, balm, shampoo etc.
Description of the product target audience
Our customers are anyone interested in making their own natural cosmetic products. This ranges from those making simple lip balms or creams in their home for family and friends, to cosmetic businesses that bulk buy our ingredients to formulate their own skincare range. Our business customers are split between a range of sectors. This includes salons, masseurs, hotels, spas, aroma therapists, and those who develop and sell their own range of natural beauty products. Our home users range from customers who make the occasional product to those who are highly informed and regularly make a wide range of beauty products at home. Predominantly but not exclusively, our customer base is female, circa 25-55.
Our current labels are predominantly white with only our logo giving any hint of colour. They need to be completely redesigned with a fresh approach and colour is definitely something we have thought about. One of our ideas is to have a colour bar or section of colour that can interchangeable dependant on the product e.g. purple for lavender, green for pine, red for raspberry seed oil etc. The rest of the label would be in a neutral colour with our branding and additional information displayed. While we wouldn’t rule out a full colour label, we feel this may detract from the branding. Our logo, which we want on the prominent side of the label is purplish-red (dark magenta) and green so this may clash with other colours or be entirely lost with a full colour label. In terms of colour we are open to designer suggestions. While we want the labels to be fresh and contemporary, our products are natural and this needs to be conveyed in any design. Anything too bright has the potential to detract from this. We don’t want a design that will become quickly dated. The labels will be applied to numerous products and containers starting from 10ml essential oil bottles to 25lt jerry cans. We plan to have approximately 4 sizes of labels so any design needs to be scalable. Due to current cosmetic legislation, we are required by law to have certain information displayed on the labels such as Best Before End (BBE) date, batch number, Inci listing, organic certification etc. As a result, empty space is of a premium, especially on the smaller labels, so any design would need to utilise the space well. What needs to be included on the label; Our logo; open to ideas as to size and positioning. Company name; Aromantic. Current labels also include ‘Natural Skincare’. Again, open to ideas in regards to size and positioning. Product name; We have a large range of products so this will change. Address; IV36 2GU, Scotland. Contact number; +44(0)1309696900 Website; www.aromantic.co.uk INCI listing; this can vary. For example, essential oils will usually have one INCI name. The INCI listing for Lavender is ‘Lavandula Angustifolia Herb Oil’. Other products such as base creams can have 10+ INCI names. We would want this information displayed as discretely as possible. Organic stamp; Soil Association/Cosmos stamp. Organic products only. The following information tends to be grouped in the one place; 1. Volume; 10ml, 30ml, 100ml etc. 2. BBE date; legal requirement. For example, displayed as ‘BBE: 29/04/24’. Discretely placed. 3. Batch code; legal requirement. For example, displayed as ‘Batch: 659-166’. Discretely placed. 4. Warnings/Instructions; essential oils and preservatives have the following; ‘External use only. Do not use undiluted on skin. Protect eyes. Keep away from children & animals. Store cool & dark. Follow recommended dilution & dosage.’ We also have a small QR barcode on the labels.
Current labels are 7 cm x 3.5 cm. These will be the smallest labels for our 10ml, 30ml and 50ml bottles. We are planning on having 3-4 different sized labels for larger containers.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
montana_aromantic collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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