paulh 5 got their new product label by running a design contest:
Fresh and Funky new label for Soul Growers
Check out paulh 5's Product label contest…
Food & Drink
Soul Growers Montepulciano
Description of the product
Soul Growers Montepulciano is new grape variety (Montepulciano) that we have made and vast departure from our traditional grape varieties of Shiraz, Cabernet, Chardonnay etc. Because of this we want a label that represents a more modern, funky, almost hipster label which different to our current range.
Description of the product target audience
The interest in these wines will be the sommelier/bartenders at the pop up, underground bars and outdoor restaurants and the consumer of 20-40 year older interested in non traditional Australian wine. They are looking for something interesting, something different and something the suits or parents dont drink....
We want a label that doesnt necessarily highlight "Soul Growers" on the front label but would like it there. It style should be in the genre of the examples given. One area that can be explored is using the synonyms of Montepulciano on the front label: Cordicso, Cordiscio, Cordisco, Cordisio, Monte Pulciano, Montepulciano Cordesco, Montepulciano di Torre de Passeri, Montepulciano Primatico, Morellone, Premutico, Primaticcio, Primutico, Sangiovese Cardisco, Sangiovese Cordisco, Sangiovetto, Torre dei Passeri, Uva Abruzzese and Uva Abruzzi This is not the only version we would like to explore. Another version possibility links back to the Soul and Soul Growers. Soul Grower name comes from the soul of the barossa is its wine growers. We are growers and we are winemakers. The use of Soul also has many other connotations such as inspiration, feeling, emotion, passion, animation, intensity, fervour, ardour, enthusiasm, eagerness, warmth, energy, vitality, vivacity, spirit, commitment. The window to the Soul is often referred to the eyes "The eyes are the window to the Soul" There maybe something to link there. Some examples are attached of the general style.
What to avoid
Too simple and minimalistic or too traditional.
Max height is 10cm. Width for just a front label is max 8cm but a wrap around label and no back label is also an option. No label dimensions are set in stone.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
paulh 5 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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