natalene got their new product label by running a design contest:
FMCG Product by National Established Brand
Check out natalene's Product label contest…
Medical & Pharmaceutical
Other color requirements
It is not a definite that Magenta should be used and other colour versions would be good to see
Sanatol Hand Sanitiser and Sanatol Disinfectant Surface Spray
Description of the product
We have a range of products in the Hygiene retail space that will sit under the parent brand called 'Sanatol'. We need a label for an 'Antibacterial Disinfectant Surface Spray' and also a 'Antibacterial Hand Sanitiser'. There needs to be continuity across this Hygiene range and ability for there to be range extensions
Description of the product target audience
Target audience would be female/mothers 25-55 age however I don't want it to be displayed like a can of hairspray or a female only product as the disinfectant is a similar product to 'Glen 20'. It needs to be clean and hygienic in feel to be used at home, work or school
We require a label to work across a number of hygiene products being Aerosol Disinfectant Surface Spray and also Hand Sanitiser Pumps and Roll Ons. The head brand is 'SANATOL' and there needs to be continuity across a range of products. The disinfectant sku can use the sell words of 'Kills 99.9% of germs' and the hand sanitiser can use the sell words 'kills 99.9% or bacteria on contact'
What to avoid
Our parent brand 'RID Insect Repellent' has strong brand equity with its colour Magenta and we would like to see an extension with the colour either magenta label and white writing or alternatively white label and magenta writing or even a complete change to a different colour if Magenta doesn't work across the range.
Aerosol Can (Disinfectant Surface Spray) (H)159mm (W)65mm (D)65mm Label Die Line 151 high and 217 wide: Pump Bottle (Hand Sanitiser) (H)160mm (W)38mm (D)38mm (W) label die line 120mm wide and 95mm high
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
natalene collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Amazing to work with Wafabila. Very creative and knowledgeable , knows the stuff. Help me with logo and was very cooperative. Already thinking of hiring him for package design project. Thanks Wafabila.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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