Gabrie2 got their new product label by running a design contest:
Flower Power: etiquette de vin biologique et Bee-Friendly
Check out Gabrie2's Product label contest…
Terroir Grinou, FLOWER POWER
Description of the product
We are a french organic familly run winery. We are very focused on the environement, and we like our labels to clearly express the work we do in our vineyard. In the meantime, we are young, and we are used to break out the traditional codes in winemaking and vinegrowing, and therefore, we want a label that will stand out amongst traditionnal wine label. We want our label to be catchy and appealing, and displaying some key visual that will refer to the wine concept, and the work behing it. The point is to have an appealing/eye catching design, to attract the Customers, and once they have it in hand, the Customer has to see the link between the visual and the concept/story of the wine ( this will be done by writting a good speach on the back label... but this is for later...) So, our wine concept in this case is a bee-friendly, organic wine. The concept is to saw various plants between the vines all year long, in order to always have some flowers for the bees to feed from all year long. By sawing various plants and flowers that will grow at different seasons, we will be able to provide the bees with polinated flowers so that we can help the bees to survive all year long. (of course, we will adapt our entire work and spraying will be minimised and done at night in order not to disturb the bees...)
Description of the product target audience
all customers! male and female, from 18 years old to 80 year old!
The label should be colorfull and rich (or, minimalist BUT very impacting then... up to you), displaying some colorfull flowers, with a hippie like style. (It could also display something like a vintage Volkwagen Van with hippie paintings on it, or a french Renault 2CV car with hippie painting (but this is not compulsory, we leave it up to your creativity! :) ). The label should display the name of the wine: "Flower Power" and also the name of our brand: "Terroir GRINOU". We want theese names to be big enough, in order to have a good visibility. The general look should be decontract, but chic and qualitative. As well, the label should display one or several bees. ( but remember, the most important visual are thee flowers) We will decline this label on some red, white, rosé, and sweet wine. (in order to have a complete range). The label DOESN'T have to look like the ones we allready have ( it is just some exemple to show what we have… For instance, the current "Terroir GRINOU" font, that is used in our Reserve rang label ( with the flint stone) will probably not match the style, therefore, you can change it if you feel like it. ) Please include some graphic and color in the capsule so that it match up with the label. For the paper, it can be a white back ground or a colored back ground ( but remember, this label will have to fit on different wines, and therefore different bottle colours: white wine will be in a green bottle, red wine will be in a dark bottle, rosé will be in a clear bottle and therefore a pink clear bottle, and sweet wine will also be in a clear bottle and therefore in a clear yellow bottle. ( you can look in the attached photo, there is a photo with four bottles together, that's what the wine rang will look like). Looking forward to see what you can create! :)
What to avoid
with all theese colors and flowers, we Don't want the result to look childish...
at least 90mm horizontal and 80mm vertical ( but can be much more…) we DON'T want a minimalist size
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Gabrie2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Typical audience are women ages 20-60. Household income of $75k+.
Wanderer, lokale Gastronomie, Nachbarn
Die Zielgruppe sind deutsche Weintrinker. Männlich, Modern.