Eye catching label design required for outstanding handmade jam to stand out on the shelf!

Food & Drink

Louises Naturwaren

www.louises.de

Louise's Fruchtaufstrich + Erdbeere (Please note that "Fruchtaufstrich" means "Fruit spread/jam" and "Erdbeere" means strawberry in German)

WHO WE ARE We are a small manufactory that produces high-quality fruit spreads by hand from the best and predominantly regional raw materials. In terms of taste, our product cannot be compared to an industrial product and you can taste this clearly.

OUR TARGET GROUP Actually everyone can be our client: all ages, groups and genders. A jar of jam costs 3.49 Euro in the supermarket, so it is in the high-price segment. But still affordable for everyone.

PRODUCT In this contest, please create the label for the strawberry jam. DESIGN IDEAS We are actually open to all ideas. -> For the main label, we can imagine a transparent label that runs all the way around on which the appropriate fruit varieties are shown, depending on the type of fruit spread. In this way the customer could see at first glance which variety it is. The EAN code and the nutritional value table can be shown on the back. The cover of the lid could be for example black and our company logo placed in the middle, in addition maybe circumferential writings such as Handmade, without dyes, without preservatives, without flavor enhancers. ... but this should only represent an example -> Ingredients list ("Zutaten" in German): Zutaten: Erdbeeren 50%, Zucker, Geliermittel Pektin, Säuerungsmittel Citronensäure -> Nutritional facts ("Nährwerte" in German) (Durchschnittswerte je 100g) Brennwert: 915KJ/215 Kcal Fett: 0,2g -davon gesättigte Fettsäuren: 0,1g Kohlenhydrate: 52g -davon Zucker: 51g Eiweiß: 0,4g Salz: <0,1g -> For the upper part (the one on the lid, which is like a little napkin) please try to create something pretty generic which can be used for all the different varieties we have and have no direct reference to the single variety (e.g our logo, etc.). Of course, we are open to alternative suggestions! -> Please be aware that our new label must stand out both in the supermarket shelves and in our wooden display stands -> Please also note that we have a total amount of 51 jam varieties. For this reason, the winning designer could have a chance to keep on working with us to also create the other labels!

Feel free to find more information on our website (www.louises.de) or ask us if you have any questions!

Current main label is 41 * 119,5 mm, while the new main label will be an all-round one with the following dimensions 44*212 mm // Upper part (the napkin looking one on the lid): Full Diameter 12,5 cm; Diameter of the lid: 6,8 cm (this is the visible part)