jonathan.mackintosh got their new product label by running a design contest:
Eye-catching bottle label for exciting new energy drink
Check out jonathan.mackintosh's Product label contest…
Other color requirements
Pantones: 299C, 289C, 382C, 7496C
Description of the product
An all-natural, vitamin and mineral fortified energy drink. Helps keep you alert with vitamin B12 and helps to keep you focused by awakening the alpha waves in your brain. Available in 2-ounce and 32-ounce sizes.
Description of the product target audience
We are targeting millennials who currently buy energy drinks. Geared towards college age, but will extend towards all energy drink people.
This would be a full sleeve wrap on a 2 oz bottle (think 5 hour energy). I have attached the current design that needs updating. I want high energy look and feel with a new logo (no cursive). All the same info must be included...minus the hands in multi-color and the phrase that says 5% goes to feeding kids. I will also need room for a bar code (not on current design) The idea is high energy and excitement without the tacky look of 5 hour energy. I like the idea of playing off of Holi (color festival in India), with big splashes of color. Front of label could be simplified to say: All Natural Energy Drink Alert Lasts 4 to 7 hours More Energy. More Vitamins. No Crash. 2 Servings Per Bottle
What to avoid
Do not use the current Alert cursive logo...its hard to read. Do not neglect the Supplement facts. The supplements shown in the picture are found here: http://www.nussentials.com/alert/product_alert_details.ashx
See attachment for dimensions to sleeve. Need to mock up a placeholder barcode for initial design
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jonathan.mackintosh collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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