They are reserve category wines from cold weather for young people
Description of the product target audience
These wines are for people who like to enjoy fresh wines. To share with friends and enjoy nature.
The age of the clients is between 22 and 36 years old
This label is for a reserva range of Chilean wines. The main characteristics of this wines are very freshness and aromatics. The wines come from the coldest areas of the chilean coast and the Andes mountain range. The design must represent beach and mountain concepts. The colors must been cold.
The bottles are conical
What to avoid
avoid the tropical
avoid the very traditional
typography with serif