brian.kaufman got their new product label by running a design contest:
Emoji's and Wine
Check out brian.kaufman's Product label contest…
Food & Drink
Description of the product
The product is a bottle of Pinot Noir wine. Standard 750ml dark wine bottle.
Description of the product target audience
This product would be geared towards 21+ to 34 year old females but I'd like to make the design as gender neutral as possible.
I need the front and back labels of the bottle designed. The design for the label on the front of the bottle needs to be based around a peace hands symbol similar to the peace hands on the apple emoji keyboard(http://emojipedia-us.s3.amazonaws.com/cache/24/84/248442e2567191b6a25bb58a7b6e3e15.png). The design needs to be very minimal broadcasting a warm casual yet clean and minimalistic look. Most importantly the peace hands needs to be extremely clear AND BIG. The end product will be memorable because of the peace hands, NOT because the wine is of particularly good quality. Emphasis on the design of the peace hands is critical. Customers should want to buy the wine because of the peace hands rather than its particular quality or grape type. The design for the label on the back needs to be a space where a review of the wine can be provided in addition to the standard government warnings. A faded out sketch of the reviewers face will be located somewhere on the back label. I'm imagining something like "Brian says: This pinot is very tasty and bold...".
What to avoid
The design shouldn't be busy at all. The only text on the front label needs to be Peace Pinot and Pinot Noir. Please make the peace hands unique so there are no copy-write or trademark issues. Please avoid having a clear label as they will not be as easy to apply as a solid label, small cut outs should be ok.
The label should be able to fit on a standard 750 ml wine bottle. Design width should not exceed 3.5" . Height can vary but again look for a standard wine bottle as your constraints.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
brian.kaufman collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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