cindi9 got their new product label by running a design contest:
Elusive Queen needs a powerful label design for an Elderberry Syrup Kit!
Check out cindi9's Product label contest…
Food & Drink
Elderberry Syrup Kit
Description of the product
Elusive Queen is a small business start-up focusing on all things honey bee related, located on a farm in Roan Mountain, Tennessee. We sell an artisanal, small batch line of products that includes wildflower honey, 100% pure beeswax candles and beeswax wrap, a reusable alternative to Saran wrap. We value the traditions of the past with a focus on healthy living in the present. Our contest is focused on an Elderberry Syrup DIY kit (a dry kit with a just add honey, organic apple cider and water message) to sell more honey. Product comes in 2 sizes.
Description of the product target audience
Our target audience is a health-conscious female, 30 years and above who is college educated with a comfortable amount of disposable income. She knows that a higher price is usually indicative of higher quality and she is interested in investing in good health and natural ingredients.
Concept should allow for future products labels to include honey (variety of infusions), beeswax candles and beeswax wrap. Winner of this contest will go on to design labels as needed. 1) Target is to attract customer's eyes before the customer begins to read the packaging. 2) The customer must feel that the product is much better than usual one. Image brings the feeling that the product is intellectual and made/distributed by educated and cultured people. So its quality is very high. 3) The overall feeling is "craft". It brings the feeling that the product is not mass produced with preservatives, GMO's, gluten, etc. The feeling is that product is made by a craft company where the company's owner directly participates in the production and distribution process. So the quality is guaranteed. 4) Natural feeling. No bold colors, but colors are very perceptible. Create a retro style label, bright enough to fit the modern customer's taste. I am looking for a balance between sophisticated/elegant yet playful and fun. Botanical and mystical elements are in keeping with the idea of Elusive Queen. Color I like black line drawings with punctuations of color. I like red..turquoise or teal..
What to avoid
no stock imagery, please
Description I need the front and back label for the Elderberry Syrup DIY kit. The rice paper stand up food pouch has dimensions of 5 1/8th " w x 8 1/8th h. There will be two sizes of this product, the labels will be exactly the same except for Net wgt. FONTS USED IN EXISTING LOGO: ELUSIVE QUEEN (Baskerville) H O N E Y & W A X W O R K S (This is CALIBRI LIGHT but the font on the logo is Regency Light- not on my word program) Front label dimensions are 4" w x 3" h It should include: logo Title: Elderberry Syrup Kit Also add: Immune Boosting Tonic, Rich in antioxidants, anti-inflammatory, ALL NATURAL, DRY KIT, HERBAL BLEND, READY TO MAKE Back label dimensions are 4 ½" w x 5 ½" h JUST ADD WATER, ORGANIC APPLE CIDER VINEGAR & HONEY Ingredients: dried elderberry, sumac, rose hips, red raspberry leaf, astragalus root, cinnamon Directions: STOVETOP INSTRUCTIONS 1. Add herbal kit to 10 cups of water and bring to a boil. 2. Lower heat and simmer uncovered for an hour to reduce liquid. 3. Strain liquid, gently pressing juice from berries. Discard herbs, spices and berries. 4. Let cool to below 110 degrees (this keeps enzymes in the honey alive and well), stir in 1 cup organic Apple Cider Vinegar and 2 ½ cups honey. *Makes 64 oz. of Elderberry Syrup* Suggested Use: Take 1-2 tablespoons daily as a preventative. For intensive use, use 1 tablespoon four times a day. Safety Note: If you are taking any medication, are pregnant or nursing, consult your healthcare professional before use. Don't give honey to babies under a year. Those with Autoimmune Diseases should avoid elderberry. Made by: Elusive Queen Roan Mountain, TN www.etsy.com/shop/ElusiveQueen www.elusive-queen.com *This product has not been evaluated by the Food and Drug Administration and is not intended to prevent, treat or cure disease. NET WT ????
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cindi9 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Exceptional designer, a pleasure to work with. I am thrilled that my labels are so eye catching and beautiful! I look forward to more projects with Madison..
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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