b3frazier got their new product label by running a design contest:
Edgy Label For New Wine Brand
Check out b3frazier's Product label contest…
Food & Drink
Description of the product
This is for a wine label design for a new brand. We are looking for a fun, interesting, unique, edgy, a "WOW" design that will jump off the shelf at our customers.
Description of the product target audience
21+ (looking to market to all genders but leaning towards the Gen X and Millennial age groups).
The idea of the Ad Hawk label plays off the words "ad hoc" meaning a "one off" product. The idea is to be very creative and unique with our year to year wine release, making wines that you generally do not see on the shelves (for example, a wine blend of Chardonnay and Cabernet Sauvignon). We changed the name from "ad hoc" to "ad hawk" because it ties the vineyard property to the concept. We are looking for the "POP" factor on this wine that can appeal to the younger demographics. We would like the symbol of the hawk incorporated somehow with either the characteristics of the hawk (like their preditory nature or flying) or the physical aspects (like a talon or feather). Please be very creative with this design. We are open minded and thy sky is the limited.
What to avoid
We would like you to avoid art that would require us buying the rights for its use (unless it is cool and worth it).
No dimensions at the moment. Feel free to be creative with label shapes.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
b3frazier collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Justswell created a fantastic label for me and got it across the finish line looking very much how I envisioned it. He gave some incredible input and helped make the finished product awesome. The process took a bit longer than I’d expected but the holidays slowed us down a bit.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
21-35 year olds ( 70% females - 30% males) Brand archetype: explorer Middle income People who enjoy: design, art, tra
21-45 women and men
Men/Women Athletes Mothers & Children
Young urban people who enjoy a funky vibe. This is our first beer, brwed in small quantities in a London-based micro-bre