Drink Water got their new product label by running a design contest:
Drink Water - Bottle Label on Aluminum Can Bottle!
Check out Drink Water's Product label contest…
Food & Drink
Description of the product
Our 100% recyclable, Aluminum bottle stays cooler longer and protects the environment! Recyclable forever and plastic free, our bottle houses purified mineral enhanced water.
Description of the product target audience
Our audience are water drinkers who appreciate the convenience of a bottle and have both respect and appreciation for our environment.
Our bottle is for water! We are creating a label for a 16 oz metal bottle (https://www.ball.com/eu/solutions/markets-capabilities/capabilities/bottles) that can close to completely wrap around the bottle. On the left side , I would like to see our nutrition label on top, with a message that reads “Bottled for Drink Water in California” underneath. Below, we’ll list four minerals that we’ve used to fortify our water along with the amounts of trance minerals in mg. Underneath, we will include the 1% for the Planet logo, along with the California made logo. Both of these have been included here in formats for our draft, to be updated. At the very bottom, “For product information or water quality contact Drink Water: www.drinkwaterus.com” On the face of our bottle I’d like to see “Drink Water” take up a lot of space. We are formatting a bottle as well as box for home delivery, and in lieu of a logo design project, our goal is going to be to use your styling of our name in our branding materials. I like the idea of the word Drink appearing huge, also interested in thoughts that include both words in prominence. Our title can appear running along the bottle so that you must turn it sideways to read it, or, atop the bottle design. At the bottom of the face, our bottle reads “Purified Water Plus Electrolyte Minerals”, and below further, “16 oz” On the right side of our label there will be a forthcoming message about the product and improving our world, underneath it will be three to four key points with graphics - try it cold: our bottle stays cooler longer, - BPA Free: No harmful BPAs, and two others. Below this we’ll list our handle @drinkwaterus and the logos of Instagram, Twitter and Facebook , with our website , www.drinkwaterus.com. I’d like to use a recycling symbol, with the phrase recycles infinitely, “ Reuse Recycle and our UPC code. In terms of art and affects, I’m very open to seeing water represented artistically, either as an ocean wave, a stream or river or waves, you guys are creative and I am open minded!
What to avoid
We are creating a bottle label for our aluminum can bottles, so we want to make use of the color of the can , and our translucent label. Colors that work well are blue, blues and silver . Open to designs that cover the label area in colors and or translucent effects! Our bottle is going to look good coming out of our box and on retail shelves!
4 inches by 6 inches
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Drink Water collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Men and Women ages 18 and older.
The wine shopper who is looking for a quality California wine at a value price.
Men and women of legal drinking age in bars, pubs, restaurants and also retail sales in bottle stores
Men who are wanting to reduce alcohol consumption. age 25-55, medium to high income.