This product label is for our product "Sips".
Sips is the first delicious health drink for dogs! Give your dog the hydration it needs along with daily vitamins and minerals to stay healthier than you can ever imagine. Forget the trouble of getting your dog to swallow a pill! Simply mix in water and serve.
The liquid vitamin will come in a small squirt bottle, simply squeeze one squirt of liquid into the dogs water bowl. Bottle is similar to Kraft's "Mio" drink mix for humans.
The real goal here is to capture someone who would want to add this to their own water bottle! We need to appeal to the human, as they are the purchaser.
Follow these 3 simple rules and we've got a winner:
1. Looks refreshing (where humans would want to drink it too!)
2. Mention key objectives like: "Water enhancer for dogs", "No more pills", "One simple squeeze for your dog's health"
3. Targets women and kids.
ROUND 2 NOTES:
- SIPS (Large) and Pet Republic Logo (top)
- "NEW!" flag/tag/strip toward the top of bottle
- Cartoon Dog
- Bright and colorful, refreshing, water has to be some aspect of it like a splash
- Want “+” water droplet over bowl
- “Easier than Pills” on a fence (maybe on back instead?)
- Include tag line - "Water Enhancer for Dogs"
- "Organic Vitamins + Minerals"
- 40 ml / 1.35 oz (bottom of bottle)
- “AAFCO” Logo (see attachment) with “Vet Recommended” type and “Made in USA” (with USA flag) logo.
- Should be refreshing and appealing to humans
- Color differentiation in a way where we can swap out colors for different flavors (for example top third is purple for grape flavor but can be orange for orange flavor)
- Sips Logo should be Large and Predominant
- One side of bottle “Of the pets, for the pets, by the pets.”
- “One quick squeeze for your dog's health”
- “Manufactured for PetRepublic Inc. in Murrieta, CA, 92562”
- Ingredient List and Nutritional Values (keep space for these)
- "Suitable for Dogs of All Ages"
- Illustration of how to use product (upside down bottle over water bowl with + sign over water droplet)
- “For more information visit petrepublic.co”