Pet Republic got their new product label by running a design contest:
Have a drink with your dog! The first ever vitamin water enhancer for dogs.
Check out Pet Republic's Product label contest…
Animal & Pet
Pet Republic - Of the pets, for the pets, by the pets. We aim to be the leader in pet nutrition innovation, constantly striving to create better and more efficient nutrition creations through comprehensive research and testing. Exceptional pet nutrition, customer ease of administering the pet nutrition, and promotion of overall pet health awareness are the main focuses of Pet Republic Inc. To compliment the pet nutritional products, the company will develop and offer other innovative pet products and accessories.
What's your vision?
This product label is for our product "Sips". Sips is the first delicious health drink for dogs! Give your dog the hydration it needs along with daily vitamins and minerals to stay healthier than you can ever imagine. Forget the trouble of getting your dog to swallow a pill! Simply mix in water and serve. The liquid vitamin will come in a small squirt bottle, simply squeeze one squirt of liquid into the dogs water bowl. Bottle is similar to Kraft's "Mio" drink mix for humans. The real goal here is to capture someone who would want to add this to their own water bottle! We need to appeal to the human, as they are the purchaser. Follow these 3 simple rules and we've got a winner: 1. Looks refreshing (where humans would want to drink it too!) 2. Mention key objectives like: "Water enhancer for dogs", "No more pills", "One simple squeeze for your dog's health" 3. Targets women and kids. _______________________________________________ ROUND 2 NOTES: FRONT - SIPS (Large) and Pet Republic Logo (top) - "NEW!" flag/tag/strip toward the top of bottle - Cartoon Dog - Bright and colorful, refreshing, water has to be some aspect of it like a splash - Want “+” water droplet over bowl - “Easier than Pills” on a fence (maybe on back instead?) - Include tag line - "Water Enhancer for Dogs" - "Organic Vitamins + Minerals" - 40 ml / 1.35 oz (bottom of bottle) - “AAFCO” Logo (see attachment) with “Vet Recommended” type and “Made in USA” (with USA flag) logo. Art Direction: - Should be refreshing and appealing to humans - Color differentiation in a way where we can swap out colors for different flavors (for example top third is purple for grape flavor but can be orange for orange flavor) - Sips Logo should be Large and Predominant - One side of bottle “Of the pets, for the pets, by the pets.” - “One quick squeeze for your dog's health” BACK - “Manufactured for PetRepublic Inc. in Murrieta, CA, 92562” - Ingredient List and Nutritional Values (keep space for these) - "Suitable for Dogs of All Ages" - Illustration of how to use product (upside down bottle over water bowl with + sign over water droplet) - “For more information visit petrepublic.co”
We'd like to target more towards the female/kids market. Something fun, cute, and cartoony would be a great fit! Keep it simple and clear. Customers should be able to tell within seconds of what the product is/does. Label will also shrink wrap to bottle. We are open to creativity, but we'd like to keep the look as a refreshing drink. Please google "Water enhancer" to see other in-market packaging for ideas. Would love to have something similar with a twist of adding a dog. One idea might be having a cute fun dog sipping out of a water bowl on the front. Background can be a tiny house, yard with trees, grass etc...Then on the back of the bottle, maybe have the back of the dog with tail wagging, with background being the same tiny house, trees, grass, but from a rear view. Back should also have a simple "How to Use" diagram/illustration: One quick squeeze into your dogs water bowl! Maybe you can include this as a tag line on front too, "One quick squeeze for your best friends health!" We will eventually produce other mixes specific to our other formulas concentrated on specific dog heath needs such as: joint health, skin coat, bad breathe, etc... So keep that in mind when designing (Can different color per specific formula). Keep a section thats clear and easy to read so we can switch our what the drink is specific to. The first one, however, is just our basic multi-vitamin mix. The bottle color is light gray (see bottle-real.jpg image). Please see inspiration photos of dogs/packaging we like! Most importantly, have fun!
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pet Republic collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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