A Red wine blend that is geared toward everyday drinking. Should evoke a rustic, agrarian feel to evoke the old time red blends made by the immigrants who came to California in the 40's and 50's with a dream...their Wishes.
Description of the product target audience
Both men and women who enjoy wine but not super expensive. Younger target audience with ages 25-45, middle income, and city dwellers who like to eat out and like a good bbq.
Wine label with the Wishes name as a standout. Should also have vintage, and appellation on the front. On the back alcohol level, government warning, bar code and winery contact info, web address, phone number. We like font style like Appleton, Highbinder, or Palm Canyon Drive
Square front label somewhere like 3 to 3.5 inches by 3 to 3.5 inches. Back label about the same maybe a bit smaller