meierbates got their new product label by running a design contest:
Double of Ten Spanish Wine Label
Check out meierbates's Product label contest…
Food & Drink
Double of Ten (Doble de Diez)
Double of Ten (Doble de Diez)
Description of the product
High quality Spanish Tempranillo (red wine) Brand story: A Ten - the best. Double that? All the better! Now you have something to share with your friends! This wine is about making the most of every moment. A wine that isn’t pretending to be something it isn’t. Just a sure fire, tried and tested wine with a bit of spunk. Given the “multiplicity” within the name, there is a natural opportunity to play in that graphic arena. Nods to quality with gold whether it be within the treatment of the brand name or iconography should also be considered. Exploring bold 10’s are also a unique opportunity within the wine market and ellude to a great "score".
Description of the product target audience
direct to consumer wine club selection and off-premise retail shop that would cost $25US in a store (not a restaurant)
this is high concept. We want to see strong, bold typography or logo development as the primary design component. should appeal to lifestyle of drinking wine. The front label should have both "Double of Ten" and "Doble de Diez" The graphic can play off of number "10" or the word "Ten" or both. Maybe there is s reflection of "TEN" or double exposure or double image overlay. Maybe there are 10 x 10 elements (10 fingers, 2 hands) maybe double dutch jump rope. Work with "Double" and "Ten" as the inspirations. Screen shots are for inspiration. may or may not be the approach you choose.
What to avoid
no images of grapes, vines, grapevines, vineyards, hillsides etc. this is a graphic concept, NOT a traditional, classic wine label design.
front label 4.25" h x 3.5" w . back labels 3.5" x 3.5"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
meierbates collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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