We want to design a label for a new dog supplement that helps treat hip & joint pain.
The supplement will come in a standard 500 CC white bottle. The label is 3.375 inches tall x 8 inches wide but the primary design should take up the middle ⅓ of that label area with a max size of 3.375 inches tall and 2.6 inches wide. While the other 2 portions of the label will be taken up and overlaid by the Supplement Facts and required Supplement Disclosures, we expect a basic design for the background in that area as well, consistent with the remainder of the label (ultimately the design will be a single label, of which the middle ⅓ will be taken up by the primary design with content as described below).
The name of the supplement is ActivePet and must be included as part of the design. We have no existing logo or brand and so you have a clean slate for this label design.
We want the vibe to evoke the following feelings / emotions (not in any specific order):
Health / Recovery / Pain Relief
Energy / Mobility
Below is written copy on the label that must be included as part of your design as text. The below shows the copy as well as the level of emphasis we want on each term (5 is highest, 1 is lowest). Emphasis doesn’t necessarily mean size of text but can also include how eye catching or noticeable it is to a casual glance.
Extra Strength Joint & Hip Supplement - Emphasis 5
ActivePet - Emphasis 4
Mobility Formula - Emphasis 4
Helps Treat Canine Arthritis - Emphasis 3
Helps Relieve Joint Pain - Emphasis 3
Contains MSM - Emphasis 3
Made in USA - Emphasis2
120 Tasty Chewable Tablets - Emphasis2
Delicious Beef Flavor - Emphasis 1
Dosages for Small, Medium, and Large Dogs - Emphasis 1
The label needs to catch the eye and stand out from all the others a customer would see listed online when searching for dog supplements. The dog owner needs to think with just a look that this is superior and a higher quality product than other competing pet supplements.
We are very engaged with this contest so please ask any questions and expect quick feedback for iterations.