andwilkin got their new product label by running a design contest:
New Dog Health Supplement needs an Eye Catching Label!
Check out andwilkin's Product label contest…
Animal & Pet
Description of the product
We are looking for the label design for a pet supplement for dogs. This is NOT a logo design contest. The supplement is designed to help dog joints and dogs with mobility issues such as arthritis. It is for dogs of all sizes and types.
Description of the product target audience
Our customers are dog owners in the United States who are comfortable shopping online. They typically shop on Amazon and care deeply about their dogs. They likely order a lot of their pet supplies online. Income is middle and upper class in the US and western world.
We want to design a label for a new dog supplement that helps treat hip & joint pain. The supplement will come in a standard 500 CC white bottle. The label is 3.375 inches tall x 8 inches wide but the primary design should take up the middle ⅓ of that label area with a max size of 3.375 inches tall and 2.6 inches wide. While the other 2 portions of the label will be taken up and overlaid by the Supplement Facts and required Supplement Disclosures, we expect a basic design for the background in that area as well, consistent with the remainder of the label (ultimately the design will be a single label, of which the middle ⅓ will be taken up by the primary design with content as described below). The name of the supplement is ActivePet and must be included as part of the design. We have no existing logo or brand and so you have a clean slate for this label design. We want the vibe to evoke the following feelings / emotions (not in any specific order): Pet Friendliness Health / Recovery / Pain Relief Energy / Mobility Premium quality Below is written copy on the label that must be included as part of your design as text. The below shows the copy as well as the level of emphasis we want on each term (5 is highest, 1 is lowest). Emphasis doesn’t necessarily mean size of text but can also include how eye catching or noticeable it is to a casual glance. Extra Strength Joint & Hip Supplement - Emphasis 5 ActivePet - Emphasis 4 Mobility Formula - Emphasis 4 Helps Treat Canine Arthritis - Emphasis 3 Helps Relieve Joint Pain - Emphasis 3 Contains MSM - Emphasis 3 Made in USA - Emphasis2 120 Tasty Chewable Tablets - Emphasis2 Delicious Beef Flavor - Emphasis 1 Dosages for Small, Medium, and Large Dogs - Emphasis 1 The label needs to catch the eye and stand out from all the others a customer would see listed online when searching for dog supplements. The dog owner needs to think with just a look that this is superior and a higher quality product than other competing pet supplements. We are very engaged with this contest so please ask any questions and expect quick feedback for iterations.
The label is 3.375 inches tall x 8 inches wide but the primary design should take up the middle ⅓ of that label area with a max size of 3.375 inches tall and 2.6 inches wide. While the other 2 portions of the label will be taken up and overlaid by the Supplement Facts and required Supplement Disclosures, we expect a basic design for the background in that area as well, consistent with the remainder of the label (ultimately the design will be a single label, of which the middle ⅓ will be taken up by the primary design with content as described). The supplement will come in a standard 500 CC white bottle.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
andwilkin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
We loved working with Koi. We got a lot of different ideas to work with from Koi and the final design was amazing! Very responsive and fast and really understands the essence of a design. A+!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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