Team Bromos got their new product label by running a design contest:
Detailed and retro label design for apple cider - BROMOS
Check out Team Bromos's Product label contest…
Food & Drink
Description of the product
Bromos is a typical English cider which will be produced in Germany for the German, Austrian and Swiss market. The cider is supposed to have a clear differentiation from the in Germany more common “Apfelmost/Apfelwein”. Our cider aims to be a fresh alternative beverage for beer or mixed-beer (“Radler”). The product is supposed to give the consumer a feeling of belonging to something special. THE NAME BROMOS: - Bromos is derived by the greec mythologie - Dionysos --> Bromios --> BROMOS - Bromios is the epithet for the greec god of wine Dionysos - Dionysos --> is among others god of the grape-harvest, winemaking and wine - Bromios means roaring --> the boisterousness of those who drink alcohol
Description of the product target audience
Target customer group: - German speaking regions (Germany, Austria, Switzerland) - 16 - 29 years old Persona: - Adventurous - fun-loving - open-minded - always on the go - social - likes to be around people - doer/man of action - rebellious
The idea for the product occured us founders during a stay abroad in England. During this time, we not only learned to appreciate English cider, but also experienced many entertaining and exciting stories together on our travels through England, Wales, Scotland, Ireland and Northern Ireland. We now want to bring this life experience of sharing and EXPERIENCING together to the market in the form of a cider. Just as one has experienced or shared a story with one's friends, this drink is also intended to inspire and accompany shared new experiences. Altogether, it's about having a good time with your best mates. It doesn't matter whether it's an after-work drink at your favorite bar after a hard day at work, a refreshing drink on a trip to the lake together, a mood enhancer for a festival, or an actual party drink. We are fun, we are adventurous, we are loud, lively and eye-catching. We would love to find this attitude towards life in a suitable, unique and easily recognizable can design. THE NAME BROMOS: - Bromos is derived by the greec mythologie - Dionysos --> Bromios --> BROMOS - Bromios is the epithet for the greec god of wine Dionysos - Dionysos --> is among others god of the grape-harvest, winemaking and wine - Bromios means roaring --> the boisterousness of those who drink alcohol
What to avoid
- No minimalistic design We want something creative that appeals to young people! --> Something new, something rebellious! It should be eye-catching and stand out from the crowd. Elements from the logo may also be found in the design. Just think about which bottle design would totally appeal to you as young person (no matter if you are in a bar or at a festival).
- green bottle- 0.33L- Longneck --> Lable should be also for the neck of the bottle
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Team Bromos collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
My designer worked so diligently. He was so on top of all my revisions is such a timely manner. He listened to every little detailed and made changes almost immediately. He brought to life the vision of what I have for my brand. Look forward to working with him again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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