We couldn't be happier with the results! Great work, aran&xa!
Gagilend communicates extremely well. If there is any advice I have it is to always make sure you work with designers like Gagilend that follow your brief and communicate well.
Great work, he did all the changes as required and in a really professional way!
How randolph_scott started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a wine importer that imports wine from Spain under the brand name ¨Damn Yankee¨. This is wine targeted at the casual wine buyer in $12.99-17.99 range. This wine buyer enjoys drinking wine and is willing to spend a decent amount on a bottle, but is not quite educated in wine buying. Much of his wine buying decisions are based on shelf appeal and fun labels. Examples of these type of wine brands are ¨Layer Cake¨, ¨Fat Bastard¨, ¨hullabaloo¨,
What inspires you and how do you envision the design for your business?
The idea of ¨Damn Yankee¨ wine is this. This wine will be sold in the U.S. in the South and South east. In the South they negatively refer to anyone from the North as a ¨Yankee¨ They think of a yankee as a conceited big city person who is ridiculous. There is no problem between the people in the North and the South, but the southerners still refer to any northerner as a ¨Yankee¨. They also jokingly say ¨A yankee is someone from the North who is visiting the South, A Damn Yankee is a Northerner that lives in the South¨. This is said as a joke, and today both Southerners and Northers find this funny and laugh about it. Nobody gets offended.
The idea of the label is to somehow have something that shows a ¨Damn yankee¨ (yankees are also seen as snooty big city folk) that will give the Southerners a chuckle (think fat bastard wine).
stay away from civil war, yankees baseball, and uncle sam. Think present day.
The label needs to be 4¨ wide X 3.5¨ tall.
It needs to state:
Ribera del Duero
This label needs to be in black and white.
Also, no stock imagery. The contest is for the design of a wine label, I don´t want to have to pay to purchase the imagery afterwards. Sorry to state it so bluntly. But I have had a lot of people trying to sell me cheap stock clip art.
This needs to be a fun wine label, but also a serious wine label. This is a good quality wine, and the buyer is expecting a real wine. It needs to be something that stands out on the shelf when people walk down an isle. Look at ¨Layer cake, Fat Bastard; Hullabaloo, Goats do Roam¨.