Design Updated Labeling for Line of Eco-Friendly Green Cleaning Products
naturallycleanpgh needed a new product label design and created a contest on 99designs.
A winner was selected from 29 designs submitted by 6 freelance designers.
Some of the designers who made it happen
How naturallycleanpgh started their product label journey
Design inspiration
What colors do you want to see in your design?
Other color requirements
Very flexible on color - should compliment the logo image nicely.
What industry do you think your business is most related to?
Company name
Naturally Clean
Existing website
naturallycleanpgh.com
Product name
Naturally Clean
Description of the product
We are an eco-friendly soap nut based cleaning product line. We make all-purpose cleaner, bathroom cleaner, air freshener, herbal scouring powder, soap nuts, soap nut laundry detergent, floor cleaning concentrate and fizzy toilet bombs.
Description of the product target audience
Our target audience is women aged 25-50. Both housewives and working moms. People with children and pets, or who are attracted to a "green/organic/natural" lifestyle.
Style attributes
Design needs
I have attached the current labeling we use. I think it's good, not great. I just want a new, more finessed take on it. The tree logo should be prominent. It is currently printed on kraft paper - I'm interested in either keeping that or going with something new, whatever looks good!
Font used in logo is called "always in my heart" I was unable to attach a ttf file.
What to avoid
Should not be too commercial looking. Should be rustic and homey, but also modern and fresh.
Package dimensions
We currently use -
4x3 inch for all purpose and bathroom front and back, laundry and soap nut back only
2.5 inch circle for soap nut and laundry front, scouring powder top and bottom
Links to bottles and their dimensions:
https://www.containerandpackaging.com/item/B315A (air freshener)
https://www.containerandpackaging.com/item/B233A (all purpose and bathroom cleaner)
https://www.containerandpackaging.com/item/B349G (floor cleaner)
http://www.nashvillewraps.com/coffe…0260m.html (laundry detergent bags)
https://www.amazon.com/Pacific-Bag-…B00HM4O8HI (toilet bomb bags)
I can provide any additional pictures that might be helpful.
Attachments
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