naturallycleanpgh got their new product label by running a design contest:
Design Updated Labeling for Line of Eco-Friendly Green Cleaning Products
Check out naturallycleanpgh's Product label contest…
Cleaning & Maintenance
Other color requirements
Very flexible on color - should compliment the logo image nicely.
Description of the product
We are an eco-friendly soap nut based cleaning product line. We make all-purpose cleaner, bathroom cleaner, air freshener, herbal scouring powder, soap nuts, soap nut laundry detergent, floor cleaning concentrate and fizzy toilet bombs.
Description of the product target audience
Our target audience is women aged 25-50. Both housewives and working moms. People with children and pets, or who are attracted to a "green/organic/natural" lifestyle.
I have attached the current labeling we use. I think it's good, not great. I just want a new, more finessed take on it. The tree logo should be prominent. It is currently printed on kraft paper - I'm interested in either keeping that or going with something new, whatever looks good! Font used in logo is called "always in my heart" I was unable to attach a ttf file.
What to avoid
Should not be too commercial looking. Should be rustic and homey, but also modern and fresh.
We currently use - 4x3 inch for all purpose and bathroom front and back, laundry and soap nut back only 2.5 inch circle for soap nut and laundry front, scouring powder top and bottom Links to bottles and their dimensions: https://www.containerandpackaging.com/item/B315A (air freshener) https://www.containerandpackaging.com/item/B233A (all purpose and bathroom cleaner) https://www.containerandpackaging.com/item/B349G (floor cleaner) http://www.nashvillewraps.com/coffee-bags/tin-tie-bags/sku-300260m.html (laundry detergent bags) https://www.amazon.com/Pacific-Bag-425-211NKW-Stand-Up-Natural/dp/B00HM4O8HI (toilet bomb bags) I can provide any additional pictures that might be helpful.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
naturallycleanpgh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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