Elite Design House got their new product label by running a design contest:
Design sharp modern label for a triple action skin therapy
Check out Elite Design House's Product label contest…
Medical & Pharmaceutical
Description of the product
MiliaGel is a 3 part therapy that allows people to eliminate spots that form under their eyes (called milia). The sufferer wants to remove these under-eye spots because they can be unsightly. However, since these spots are located close to the lower eyelids, the therapy has to be effective but also safe. That's why the therapy is split into 3 precision application products. Not how our product bottles look like pens. These pens hold the gels and when the bottom part is twisted, a small amount of gel is dispensed onto the precision applicator. The user then applies the medical gel precisely onto the individual spots. By focusing the applications on the individual spots, the chances of skin irritation are reduced.
Description of the product target audience
Men and women between the ages of 25-45.
The therapy comes in 3 pens - Smoothing wash, Refining Day Gel and Reduction Night Gel. The look of all 3 labels should be complementary and not only stand on their own but the design should also flow well between them. We would like the label design to cover each pen from top to the bottom but please keep in mind that the top (cap) comes off and the bottom part twists around to dispense the gel. So technically there are 3 sections (cap, middle, bottom) and the label will be cut into 3 pieces. Not sure if this is relevant while designing but to see measurements of each section see attached images (label size.jpg and sections.jpg) We have uploaded label content for each of the 3 pens (see attached file: miliagel label content.pdf)
What to avoid
We want the look to be clinical instead of playful. We would like the use of subtle color. Update 10/29/19: Please note that this competition is for a single label and we will work with the designer to do the 2 additional iterations on a 1-on-1 project. The additional content for the other two labels is provided so that you can project what the other two iterations might look like and help you design this primary label with that in mind. While we do have designers that have shown us the 3 iterations next to each other, it is by no means required for this product.
We have uploaded details of the bottle dimensions and label dimensions as follows: bottle dimensions.jpg - shows overall bottle dimensions sections.jpg - shows how the pen is split into 3 sections tip dimensions.jpg - shows the dimensions of of the applicator tip that resides inside the cap. label size.jpg - shows the size of the label/labels you'll be designing.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Elite Design House collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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