BBQ Rob got their new product label by running a design contest:
Design sauce & rub labels for World Championship BBQ Company
Check out BBQ Rob's Product label contest…
Food & Drink
We are World-Championship level BBQ'ers with a food truck, catering, and concession businesses. In 2015, we are releasing our award winning BBQ sauce into the world.
What's your vision?
We are looking for a label for our BBQ sauce retail bottles. The design should be done with the flexibility for making slight alterations for future releases of different flavours. We will also be looking for matching labels for our 3 BBQ spice rubs. Theming: representative of the "prairies" - think Kansas, Oklahoma, Saskatchewan, etc. For example, we have used rustic wood textures in the past. Wisps of smoke wouldn't hurt. Symbols of "Champions" might be nice - trophies? ribbons? Obviously, the product design should stand out on a retail shelf. I like simple, clean designs. Product names: Blue Ribbin' Sweet Sauce Sweet & Tangy Chicken & Rib Rub Big Beef Rub Tumbleweed All Purpose Rub Please allow room for UPC codes, which I will provide to the winning designer. Please include the company name and tagline: Championship BBQ products. Please leave space for an ingredient list. Please leave space for a brief product description - about 4o words. Please include our website - www.prairiebbq.com Please include a space for product weight / volume (ie, spices are 300g, sauce is 500ml) If you want to use it, the font in our logo is called "Trashed" at fontspace.com Dimensions: sauce label: 3" high by 6 7/8" wide (trimmed printed size) Dimensions: Rub labels: 4" high x 6" wide Blue Ribbin' Sweet Sauce: Ingredients: sugar, tomato paste, cider vinegar, white vinegar, worcestershire sauce (Does not contain fish), chili peppers, spices (includes onion & garlic powder), molasses, salt, modified corn starch, mustard flour, natural & artificial flavours, caramel color, xanthan gum, sodium benzoate & potassium sorbet to maintain freshness. Product Description: Bring our award-winning flavors into your home! This is our championship BBQ sauce, developed over many years on the competition circuit. You'll taste hints of fruit and caramel with a delightful kick at the end. It's the perfect combination of sweetness and slow lingering heat. Apply to chicken, ribs, pork, or even Ice cream! Sweet & Tangy Chicken & Rib Rub: Ingredients: Spices including paprika & chill powder, salt, cane sugar, brown sugar, dehydrated onion & garlic, tea, citric acid, silicon dioxide to reduce clumping. Product Description: Add some zing to your food! This rub will capture the attention of your tastebuds and leave you wanting more. It was designed for chicken but works very well with all cuts of pork and poultry. Directions: Apply to all cuts of pork or chicken. Cook with indirect heat to ensure rub does not burn before food is finished cooking. Big Beef Rub Ingredients: Kosher salt, brown sugar, spices, black pepper, chili powder Product Description: This rub was created to compliment your Big Beef! Our competition brisket rub is designed to accent the flavour of all big cuts of beef - roasts, prime rib, etc. It's great in homemade burgers, chill, or on wild game. Directions: Apply heavily to big cuts of beef. This will help develop that delicious, luscious crust that everyone loves! Tumbleweed All Purpose Rub Ingredients: Salt, sugar, spice, mustard, dehydrated onion, dehydrated garlic, monosodium glutamate, canola oil (mfg aid), calcium silicate to reduce clumping Product Description: Flavour that rolls across your tongue! This spice rub is the perfect blend of flavours, a tried-and-true recipe that has won countless awards for us. It's the most versatile rub we offer, good on anything such as poultry, pork, and brisket. It's our favourite popcorn topping too!
I've included our logo for reference. The labels don't have to match.
CA$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
BBQ Rob collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
My experience with V Design1 was very prompt and very professional. Designer went above and beyond to meet my needs. Was the only designer that actually read my request correctly and designed logo that I wanted in detail based on my initial request (I had over 40+ designers send me incorrect samples not close to what I had requested). I will definitely be coming back to 99designs.com for my next project.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
Any beer enthusiast. Gender: probably mostly men, but it should also attract women. Age: 25-55 income level: medium to
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
College educated, 21-39, living in urban and suburban communities. Slightly more men than women