Body + Soul got their new product label by running a design contest:
Design Product Label for All-Natural Wellness Capsules
Check out Body + Soul's Product label contest…
Spa & Esthetics
Body + Soul
Description of the product
Capsules for wellness. All-natural, organic and clean capsules that are good for your body and make you feel good.
Description of the product target audience
People who live clean, healthy lives and want to be healthy without chemicals. This is an expensive product so the packaging design should be high end and clean as well, and support the price point. Think of something you would find at a Whole Foods, not a drugstore. Should appeal to men and women of any age, but those who really care about what they put in their bodies. The kind of people who do yoga, and drink organic juices.
Please refer to the word document for a mockup of the content, but please do some googling and feel free to come up with your own ideas of how to accentuate the most important points for a label that is distinct and aligned with the value and effect of the product. When you take this vitamin, you feel calm and your body feels light and clean. I've attached an image of the packaging as well.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Body + Soul collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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