Capsules for wellness. All-natural, organic and clean capsules that are good for your body and make you feel good.
Description of the product target audience
People who live clean, healthy lives and want to be healthy without chemicals. This is an expensive product so the packaging design should be high end and clean as well, and support the price point. Think of something you would find at a Whole Foods, not a drugstore. Should appeal to men and women of any age, but those who really care about what they put in their bodies. The kind of people who do yoga, and drink organic juices.
Please refer to the word document for a mockup of the content, but please do some googling and feel free to come up with your own ideas of how to accentuate the most important points for a label that is distinct and aligned with the value and effect of the product. When you take this vitamin, you feel calm and your body feels light and clean. I've attached an image of the packaging as well.