cristinaHJ got their new product label by running a design contest:
Design a premium wine label for Marble Peak
Check out cristinaHJ's Product label contest…
Food & Drink
Marble Peak wine
Description of the product
We need to develop a new wine brand with an identity and label design. The brand is Marble Peak wine. We want a fantastic design to reflect the exceptional quality of the wine inside, with an label design which somehow relates to the name Marble Peak. We need both the identity and label designing.
Description of the product target audience
We supply wine to the events industry in unbreakable, high-grade PET (plastic) bottles. Our wine is stocked at over 120 events each year, mostly during the summer, ranging from music festivals to sporting events, and beach polo to comedy and classical music concerts. Our typical market is ABC1, aged 25-55+
Name to incorporate Marble Peak Slogan to incorporate Representation of the marble peaks mountains in Bulgaria. We prefer the label design to be on a white background - this is because the wine is often served in low-light areas so the text/label needs to be visible from well behind the bar sometimes in poor lighting. We also need to include the following wine 'cues': Winemaker's selection 750ml The design required is for FRONT LABEL ONLY. PLEASE NOTE: We need to keep to a standard, rectangular, upright label cut - please do not suggest a die-cut label design as we cannot work with this for our production. We can, however, incorporate embossing or foiling if this works well with the label design. Dimensions: 130mm (length) x 65mm (wide). Notes We want something very premium looking. The bottles will compete within point of sale areas against other beverages served at festivals and outdoor events. The labelling should be distinctive so that the wine stands out, both when seen individually, or as a display featuring multiple bottles. This consideration shouldn't dominate the overall feel of the brand, but should be kept in mind for the design. BACK STORY: • Marble Peak has been developed for the events industry, because it is packaged in unbreakable PET (high grade plastic) bottles. It will be sold at outdoor events including music festivals like End Of The Road, Isle of Wight Festival, BST, Field Day, Wilderness, Cornbury Music Festival, Larmer Tree and many more. • The wine is very high quality, as consumers at outdoor events only want the very best. • Price point is around £20-£25 per bottle so it's a premium product and we want the identity to reflect this - consumers are ABC1 category and are typically 25+ in age.
What to avoid
Dark backgrounds - background should be white.
Dimensions: 130mm (length) x 65mm (wide).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cristinaHJ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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