Toby Cru got their new product label by running a design contest:
Design a premium wine label
Check out Toby Cru's Product label contest…
Food & Drink
-OH Shiraz 2016
Description of the product
A premium red wine from a very high quality vineyard. Extremely limited in quantity! Brand name: -OH ['oh negative', the base atom of all types of alcohol) Wine: Shiraz Vintage: 2016
Description of the product target audience
This wine will be sold to premium restaurants, wine bars and fine wine retailers in Australian cities. Their typical guests and customers are professionals, 25+ years old with moderate to high levels of discretionary income.
The brand name '-OH' should appear, along with the grape and vintage (Shiraz, 2016). No other information is needed. We would like to incorporate a stylised design of one of the elemental symbol for -OH. Examples are attached.
Burgundy bottle (O-I #30105) front label: 106mm wide x 90mm high.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Toby Cru collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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