Values to communicate:
The design must portray the product as being premium and high quality. It should evoke trust in the customer’s minds. Design must have a theme specific to our brand that can be applied to other supplement products we launch so that customers can associate all our products with our brand upon seeing the label. The wining artist will have the opportunity to build our brand by modeling all future labels based on this project.
It is a bit tricky to list our exact stylistic preferences. Usually a simplistic sophisticated and elegant design may give a premium and professional vibe to the product which our product should portray. At the same time please remember that our target market includes three groups- university students, older generation and professionals and the market is very competitive. So I am looking for a powerful modern label with some level of artistic elegance about it so that it stands out in a group of similar products to our target groups. Also keep in mind that the label must look professional to be able to be offered to retail super chains like Walmart, Target, HEB, Kroger etc. in the future. Most importantly the label must evoke trust in the customer’s mind and stand out as a premium luxury supplement brand.
I will leave it up to the designer to design a label coherent with the type and color of bottle and lid. I am happy with either black, white or any other colored bottles or lids. The label will have matte laminate finish and the bottle type will be PET plastic. Bottle color could be either of white, black or amber. If possible it would be great if I could see in addition to the 2D image, a draft of the label on a 3D bottle to see how it looks on the bottle and lid. Colors I usually like for the label is white or black as primary color and blue/light blue/aqua as secondary. You may use or add any other color to suit our premium profile and match your color scheme. I do not want to limit your creativity.
Label will include our logo, Enervitus Nutrition. Brand name and logo must look prominent because it is a new brand and people must be able to remember us upon seeing it. I have attached the image of a logo. Since we have decided to go for a different product since we designed our logo, the existing logo may not go well your design. You may tweak the existing logo or include a logo of your choice that looks clean, professional and look like a big brand- something that you think would work well with the label design you come up with. The name of our product is Steel Focus. Include the tagline – “Elevate your mind”. Somewhere on the label find a place to very clearly indicate the following information: “Supports Memory, Clarity and Focus”.