chrisWk got their new product label by running a design contest:
Design a Pasta Sauce Label that sparks human connection
Check out chrisWk's Product label contest…
Food & Drink
https://www.gratitudeandpasta.com/ or www.747Club.org
7:47 Pasta Sauce
Description of the product
Red Spicy Pasta Sauce. This sauce is to be used as a tool for connection. The origins of gratitude and social reciprocity date back to food sharing thousands of years ago. Recent Studies show that when firefighters eat pasta together, they perform better as a team and save more lives. This pasta sauce, while spicy, represents the building of community. It is to be used to create connection with others, while asking a simple question: "If you could give credit or thanks to one person in your life that you DON'T give enough credit or thanks to, who would that be?" This is the same pasta sauce that has been used to spark over 500,000 relationships around the dinner table at our famous "7:47 Gratitude Experiences".
Description of the product target audience
Someone who feels lonely, isolated, insecure, unfulfilled. Everything looks good on paper, but that doesn't necessarily mean it feels good in the heart. They will either be given our sauce that they can eat while coming to a virtual dinner of ours. Or they will be given this sauce for them to use as a tool for connection amongst their family. This is geared towards family. We want it to be a warm, maternal, nurturing hug for lonely people out there. Most of our clients or attendees are very wealthy. Most live in America. This is the pasta sauce coming from "the famous dinner host from new york city". Here's a flavor of our dinners: https://vimeo.com/408636672
A full wrap around label. This will be a label for a pint jar of sauce. On it, we want it to have our brand story, or a description on how to use the sauce. we want nutritional facts on the back. Maybe we want the name "7:47 Pasta Sauce" big on the front. We want our "Gratitude Question" to be on on the label: "If you could Give Credit or Thanks to one person in your life that you DON'T give enough credit or thanks to, who would that be?" We somehow want "gratitude" highlighted. We're thinking something simple. Maybe Something dark in color. Something that invites comfort and connection, but is very structured and safe.
What to avoid
I'd love for the majority to be black. With gray and slight orange accents, etc. In the files below is some sample mood boards of other sauces. Also in the files below is our book cover.
Check out the dimensions for label size on this pint jar description document: https://www.uline.com/PDF/RS-23539-SPFR.PDF
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
chrisWk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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