mo452 got their new product label by running a design contest:
Design packaging and label for a CBD-infused Sparkling Water
Check out mo452's Product label contest…
Food & Drink
WOAH! Brands, Inc., but the brand/product name is "normal"
Description of the product
Our product is a CBD infused sparkling water. Our product is formulated to provide our customers a relaxing, calming effect. Unlike other seltzers that use "natural flavors", our sparkling water will use premium New York sourced cold-pressed juice.
Description of the product target audience
Our target customer is a health and wellness minded consumer. Our customer exercises regularly, shops for groceries at natural food stores like Whole Foods, Trader Joe's, Wegman's, etc. Target audience is between 25-40 in age. 70% female 30% male. with an income of $60,000+
We are all beautifully different and sometimes everything but normal. And this is why we created this drink called normal. As military veterans, finding a sense of normalcy, calm, balance, well-being, and mental health and strength has been a lifestyle, mentality, and passion. We must treat our mind and bodies as best as possible. From living that lifestyle we created this drink with sparkling water for refreshment, cold-pressed juice for the freshness and quality, CBD for a calm and collected mind and body, and L-theanine for focus and relaxation. Be normal, not anxious or worried. Be healthy mentally, spiritually, emotionally, and physically. Our tagline is "find your normal." We would like to see a minimalist (but bold) design that embodies the characteristics mentioned above, and let our target audience know what they are getting on the front of the label and package (see attachments for reference). We would like a white matte finish for the background. We would also like to see colors that are bright and standout. No preference for exact font style or where imagery should go. We would like to see variety in design results. Through the packaging, we would like to highlight CBD and cold-pressed juice, as these are the two product characteristics our customers care most about. We would also like a versatile design that can accommodate changes in color, font, or background to represent different flavor offerings. We would like to highlight the fact our drink offers cold-pressed juice as well as the fruit we will be using. Our first two flavor offerings will be strawberry and lemonade.
What to avoid
We want to look distinctively different from our competitors, so please do not copy their styles. We have attached our competitors for reference. Initial design concept we attached is just for reference.
We have attached artwork and design guidelines provided by our manufacturer, as well as a 12oz. can template. We have also attached the UPC Barcode. Please follow parameters of guidelines attached as well. We will be using shrink wrap that will cover the entire can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mo452 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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