We are all beautifully different and sometimes everything but normal. And this is why we created this drink called normal. As military veterans, finding a sense of normalcy, calm, balance, well-being, and mental health and strength has been a lifestyle, mentality, and passion. We must treat our mind and bodies as best as possible. From living that lifestyle we created this drink with sparkling water for refreshment, cold-pressed juice for the freshness and quality, CBD for a calm and collected mind and body, and L-theanine for focus and relaxation.
Be normal, not anxious or worried. Be healthy mentally, spiritually, emotionally, and physically. Our tagline is "find your normal."
We would like to see a minimalist (but bold) design that embodies the characteristics mentioned above, and let our target audience know what they are getting on the front of the label and package (see attachments for reference). We would like a white matte finish for the background.
We would also like to see colors that are bright and standout. No preference for exact font style or where imagery should go.
We would like to see variety in design results. Through the packaging, we would like to highlight CBD and cold-pressed juice, as these are the two product characteristics our customers care most about.
We would also like a versatile design that can accommodate changes in color, font, or background to represent different flavor offerings. We would like to highlight the fact our drink offers cold-pressed juice as well as the fruit we will be using. Our first two flavor offerings will be strawberry and lemonade.