matchaisforlovers got their new product label by running a design contest:
Design a Matcha Green Tea food label for Austin, TX based brand.
Check out matchaisforlovers's Product label contest…
Food & Drink
Matcha Is For Lovers
Premium Japanese Matcha
Description of the product
Our matcha is premium quality, ceremonial grade green tea powder direct from Japan. The flavor profile of our matcha contains pleasant vegetal notes combining grassy nuttiness with rich and smooth sweetness.
Description of the product target audience
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
I am looking for a food label to put on our matcha tea tins. The label includes two components: 1) a circular sticker (50mm diameter) to put on the top of the tin and 2) a rectangular sticker (200x35mm) to wrap around the tin itself. For the rectangular sticker, please include a 10mm “no text area” on the right side of the label (because of label sticking, this area will be hidden). See attached private label size guide for clarification on sizing specifications. Label Content: For the circular sticker, please include our logo and possibly some simple design of your choosing that matches the design chosen for the rectangular sticker. For the front of the rectangular sticker, please include 1) our logo 2) the name of our product: "Premium Japanese Matcha" (with the word "matcha" emphasized/the largest) 3) the words "Ceremonial Grade" and 4) NET WT 30g (1.06 oz) [this must be size 1/16"] For the back of the rectangular sticker, please include: 1) This description: "Our matcha is made from hand-picked, stone-ground green tea leaves harvested in Kyoto, Japan. Pleasant vegetal notes combine with grassy nuttiness and smooth sweetness to give you the perfect sip every time!" 2) Ingredients: 100% Pure Japanese Green Tea Powder 3) Directions: Whisk 1 g (or 1/2 tsp) of matcha with 2oz hot water (but not boiling) until powder is fully dissolved and a lightly colored layer of foam appears on top. Drink immediately. 4) Best if consumed within 6 to 8 weeks after opening 5) 30 servings per tin 6) Caffeine: 34 mg per serving 7) the words "Vegan" "Non-GMO" and "Gluten-Free" and 8) matchaisforlovers.com Attached images: I've attached several images for your reference, including our logo (Matcha Is For Lovers), the color guide for our logo, label sizing guide, sample labels, a picture of the silver tin by itself (please coordinate the silver color of the tin with your design colors), and a picture of the tin with label (not our brand) We are an Austin, Texas brand and would like our label design to reflect that, especially its boho chic, quirky, eco-friendly vibe.
1) a circular sticker (50mm diameter) to put on the top of the tin 2) a rectangular sticker (200x35mm) to wrap around the tin
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
matchaisforlovers collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I have been working with Cathy for a couple years now and she's become the backbone to my brand identity. She is SO easy to work with, fantastic communicator, extremely reliable, and a joy. I honestly think of her as a friend now and can't wait for our next project.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Real Investing - The target audience is potential investors
Financial planning and investment management for families young and old.
We are an early-stage venture capital firm investing in founders tackling ambitious technical challenges and growing the
Launching a new beer brand, this will be the logo on a beer can so we would love designers to think about this when comi
We have a national brand of Sriracha and Sweet Chili Sauce. Artwork is already done for 9 oz., 17 oz and 28 oz. We wi