ellenweh got their new product label by running a design contest:
Design a manuka honey product label for Global market
Check out ellenweh's Product label contest…
Food & Drink
Aoraki Peak Manuka Honey UMF 10+
Description of the product
Currently our product is using the logo on the product label and just differentiate by the UMF 5+ 10+, 15+ logo , we want to redesign a product label which is more lively , more straightforward, minimalistic , easy to remember to differentiate. we do not want to focus on logo on the label.
Description of the product target audience
People who is health conscious and willing to pay for the higher price for medicinal benefit of manuka honey ,
Currently our product is using the logo on the product label and just differentiate by the UMF 5+ 10+, 15+ logo , we want to redesign a product label which is more lively , more straightforward, minimalistic , easy to remember to differentiate. we do not want to focus on logo .
What to avoid
no bee , no hive, no normal honey design as manuka honey is different from normal honey
pls refer to file attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ellenweh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Gender : M,F Age : 25-60 Income Level : Affluent/Higher-earning
21-35 year olds ( 70% females - 30% males) Brand archetype: explorer Middle income People who enjoy: design, art, tra
people who want a nosh for gifting and luxurious noshing indulgence
This is a retail product and will be bought and used by people of all ages between 18-65.
Health conscious people. Ideally, between ages of 18-55.
21-45 women and men
Young urban people who enjoy a funky vibe. This is our first beer, brwed in small quantities in a London-based micro-bre