A T I got their new product label by running a design contest:
Design Mac n Cheese carton to compete with Kraft and Back to Nature
Check out A T I's Product label contest…
Food & Drink
Other color requirements
We are leaning towards the dark blue background (gradient though to create depth effect) but open towards ideas and suggestions.
American Trading International
American Classic - Mac and Cheese
Description of the product
We are looking to develop new concepts of Mac n Cheese into our American Classic Range. In the pictures we are attaching what the rest of the family of labels currently looks like. -We want the brand to be consistent with the rest of the family. It is important that the American Classic Range and Design will look as good if not better than the national leading brands such as Kraft Mac N Cheese or Back to Nature Mac n Cheese. When submitting your artwork please refer back to the Kraft and Back to Nature pictures, put it next to them and make sure that your design looks as good if not better than these designs. -This mock up is for our customer in Chile and cartoons are not allowed in any way shape or form on the packaging.
Description of the product target audience
Families on the go
We want two concepts: 1) Kraft alternative - we have attached a picture of our inspiration for this brand 2) Back to Nature alternative - we have attached a picture of our inspiration for this brand Use American Classic Flag Logo, examples of the rest of the American Classic Family is in the attachments. Please be consistent enough with the family design. Claims that can be used: Real Cheese No Artificial Colors No Artificial Flavors Cooks in 10 minutes or less
What to avoid
Die line attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
A T I collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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