We are launching a new Lager! Its a really easy drinking beer that will be called Daycation.
A Daycation is a vacation that lasts one (or only part) of a day.
I want you to look at our existing labels and create what you think a great Daycation label would be!!
You don't have to follow our previous label designs - be creative!
Think relaxing at home, hanging out with friends, sitting in a kiddie pool, floating down a river, summer and winter (or neutral, so people drink it in both seasons), spontaneous day trips - and please incorporate some humor!
Description of the product target audience
People wanting an easy drink beer when they are relaxing and having fun.
I have provided detail in the above, and pictures below. I want to designer to take a fresh approach to the design of this label while still staying true to the brand standards
same as labels I have provided samples of. I will provide the barcode to the final designer.