albertprokey got their new product label by running a design contest:
design the labels for our new probiotic waters
Check out albertprokey's Product label contest…
Food & Drink
Description of the product
probiotic drink based on water kefir fermentation. It can be considered also a functional water because it doesn't have gas (carbonatation as kombucha and water kefir has). Organic, naturally flavoured, mainstream flavours. We are now selling Prokey, a water kefir naturally carbonated drink (www.prokeydrinks.com) with niche flavours. Finally we have developed the same produt but free of gas and suitable for mainstream flavouring. Under the same brand name we launch a second product or category (Prokey waters or Prokey free, naming are welcome) in three flavours, mango, pineapple and lemon-lime.
Description of the product target audience
Prokey combines the properties of an Aquarius, and Danone's Actimel and Activia. So it is intended as a drink for thirst but at the same time it helps with your digestion and inmune system (better sports performance, better sleep, more energy, better mood... all because gut improvement). This is a drink for healthy people. Today our customers are 50% women and 50% men. Medium/high economic level, 35-55 years. People who take care of his health and practise sport, sometimes even professional sports players. Also people who is interested in intestinal health.
This contest is for new Prokey Mango, winner will desing also the rest of the flavours (lemon-lime, pinneapple). standar caps are black, white and transparent. We can use colors but is a little bit difficult (expensive and high volumes) Product color is not 100% clear, it has some bacteria inside so has some white opacity. take nutritional values from this label: https://prokeydrinks.com/wp-content/uploads/2018/02/04-PROKEY-MENTA-CT-01.png bar code is attached It is organic so EU organic leave must be somewhere FRONT: Prokey Brand waters (product line) Flavour name: Mango Product description: raw fermented drink with living cultures Bifidus / Lactoccocus / Lactobacilli 500 ml Slogan: Full of life second slogan: PROACTIVE HYDRATION TO FEED YOUR GUT The rest must be in various languages, now just duplicate Spanish and English, we'll do the translation. Ingredientes: agua de kéfir (se elabora con: agua, azúcar de caña* y cultivos vivos de cepas de Lactococcus, Lactobacillus y Bifidobacterium, que usan el azúcar como alimento para crecer) y aroma natural de mango. *ingredientes de agricultura ecológica. Inicialmente contiene 100 millones de UFC (1×108) por ml. Ingredients: water kefir (is made with: water, cane sugar* and living cultures of Lactococcus, Lactobacillus and Bifidobacterium strains, tan consume sugar to growth-) and mango natural flavour. *ingredients from organic farming. Initially contains 100 millions of CFU (1×108) per ml. 108 is 10 to 8, superindex. Names of the cultures must be in Italics.
What to avoid
word probiotic, is forbidden in Eu regulation
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
albertprokey collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Sophisticated, sleek operator or private jet aircraft
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