mikekR got their new product label by running a design contest:
Design labels for a groundbreaking herbal supplement from hemp!
Check out mikekR's Product label contest…
Medical & Pharmaceutical
Bluebird is a 3-year-old, fast-growing company that specializes in the sale of non-psychoactive hemp extracts as nutritional supplements. Our small team of employees are all passionate about what we do here and every day we show up with care and compassion for our customers - I know lots of people say that, but it's woven into our DNA. Our target audiences are baby-boomers with health conditions and caretakers of all ages looking for alternative health solutions.
What's your vision?
We're looking for labels for our original-strength hemp blend products - a hemp extract in a dropper-top bottle with various additional botanic ingredients. We hope they will be appealing to customers when they see it on shelves - something with strong presence without being obnoxious (think most workout supplements when I say obnoxious). Please, take cues from the attached logo and Bluebird Message document and give ample differentiation between the four blends. The bottles are blue glass with black dropper-tops. Necessary info on the PDP (Principal Display Panel - front of bottle visible on shelf): -Logo -Name of product "Classic Hemp Blend," "Hemp Complete," etc. -"250+ mg Cannabinoids" -"Dietary Supplement" -"1 fl. oz. (30 mL)" Necessary info somewhere on the label - side panels or PDP: -"4.2+ mg Cannabinoids per Serving" -the Supplement Facts panel as seen on the old label image - could be stylized slightly differently, but needs to be in Arial font with 4+ pt size -the "These statements..." claim as seen on the old label, also Arial font and surrounding by a black stroke -the "Directions for Use:..." as seen on the old label -the UPC The CO Company logo -"Crafted with Care by Bluebird Botanicals..." with following address and contact info as seen on old label -"Batch No." followed by a white box with minimum dimensions of .5"x.2" for stamped batch number at time of production - can be vertical or horizontal -near the batch number: "Look up your batch number on our website or contact us for test results and expiration dates." -"Do not exceed 4 fl. oz. (240 servings) per day."
Attached: -a flattened image of what our old labels were. They're far too cold and simple. We want something that more engenders the caring, slightly rebellious, values of our company. See the message platform for more about what we want our labels to show our customers. -the company logo to be on the label and the CO Company logo (color can be changed on this one) we'd also like included -UPC for products We also have a size template attached with bleed, trim, and safe lines. Finally, we'll likely want to utilize the winner of this competition for further work to build out our various lines. Thanks in advance for all of your work!
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mikekR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Typically 21-35 year old men, however we still target a fairly large audience of women too. Global (UK speaking countrie
Men from teenage years to 60s and above!